ActiveCampaign is a customer experience automation (CXA) platform that helps businesses of all sizes automate their marketing, sales, and customer support processes. The company was founded in 2003 by Jason VandeBoom in Chicago, Illinois.
Initially, ActiveCampaign was a consulting company that provided custom software development services. However, in 2005, VandeBoom decided to pivot the company’s focus to email marketing automation. The first version of ActiveCampaign was launched in 2006, which included email marketing features such as list management, segmentation, and email templates.
Over the years, ActiveCampaign has evolved into a full-fledged CXA platform that includes email marketing, marketing automation, CRM, messaging, and machine learning capabilities. The platform allows businesses to automate their marketing and sales processes, personalize their interactions with customers, and streamline their workflows.
ActiveCampaign has been recognized for its innovation and growth. In 2019, the company was named to the Forbes Cloud 100 list, which recognizes the top private cloud companies in the world. In 2021, ActiveCampaign was named a leader in the G2 Grid for Marketing Automation and received a G2 score of 4.7 out of 5 based on customer reviews.
Today, ActiveCampaign serves over 150,000 customers in more than 170 countries. The company is headquartered in Chicago, with additional offices in Sydney and Dublin.