About ActiveCampaign
ActiveCampaign is a customer experience automation (CXA) platform that helps businesses of all sizes automate their marketing, sales, and customer support processes. The company was founded in 2003 by Jason VandeBoom in Chicago, Illinois.
Initially, ActiveCampaign was a consulting company that provided custom software development services. However, in 2005, VandeBoom decided to pivot the company's focus to email marketing automation. The first version of ActiveCampaign was launched in 2006, which included email marketing features such as list management, segmentation, and email templates.
Over the years, ActiveCampaign has evolved into a full-fledged CXA platform that includes email marketing, marketing automation, CRM, messaging, and machine learning capabilities. The platform allows businesses to automate their marketing and sales processes, personalize their interactions with customers, and streamline their workflows.
ActiveCampaign has been recognized for its innovation and growth. In 2019, the company was named to the Forbes Cloud 100 list, which recognizes the top private cloud companies in the world. In 2021, ActiveCampaign was named a leader in the G2 Grid for Marketing Automation and received a G2 score of 4.7 out of 5 based on customer reviews.
Today, ActiveCampaign serves over 150,000 customers in more than 170 countries. The company is headquartered in Chicago, with additional offices in Sydney and Dublin.
ActiveCampaign Features
Some of the key features of ActiveCampaign include:
- Email Marketing: ActiveCampaign offers advanced email marketing features such as drag-and-drop email designer, personalization, segmentation, automation, and A/B testing.
- Marketing Automation: The platform enables businesses to automate their marketing campaigns based on customer behavior, triggers, and events. The automation features include lead scoring, tagging, automated campaigns, and workflows.
- Sales Automation: ActiveCampaign's CRM system helps businesses manage their sales pipeline, automate their sales tasks, and close more deals. The sales automation features include deal tracking, lead nurturing, sales automation, and pipeline management.
- Messaging: With ActiveCampaign's messaging features, businesses can engage with their customers through live chat, chatbots, SMS messaging, and Facebook Messenger.
- Machine Learning: ActiveCampaign's machine learning capabilities help businesses predict customer behavior, personalize their marketing, and improve their customer experience. The machine learning features include predictive sending, product recommendations, and win probability.
- Integrations: ActiveCampaign integrates with over 850 apps and services, including popular tools such as Shopify, Salesforce, WordPress, and Zapier.
- Forms: ActiveCampaign offers customizable forms that can be embedded on a website or shared on social media. The forms can be used to capture leads, signups, and feedback from customers. The platform offers various form types such as inline, floating box, modal, and floating bar.
- Website Tracking: ActiveCampaign provides website tracking capabilities that help businesses monitor their visitors' behavior on their website. The tracking features enable businesses to identify visitor interests, track their engagement with the website, and trigger personalized follow-up campaigns based on their behavior. The platform also offers site messaging to help businesses engage with their visitors in real-time.
Overall, ActiveCampaign is a versatile and powerful CXA platform that helps businesses automate their marketing, sales, and customer support processes, improve their customer experience, and grow their business.
ActiveCampaign Pricing
ActiveCampaign offers a range of pricing plans to suit the needs of businesses of all sizes. The pricing plans are based on the number of contacts a business has and the features they need.
Here's an overview of the pricing plans:
- Lite: This plan starts at $15 per month for up to 500 contacts and includes email marketing, marketing automation, and support. Additional features such as CRM, sales automation, and SMS messaging are available for an additional fee.
- Plus: This plan starts at $70 per month for up to 500 contacts and includes all the features of the Lite plan, as well as CRM, sales automation, and lead scoring. Additional features such as SMS messaging and custom branding are also available.
- Professional: This plan starts at $159 per month for up to 500 contacts and includes all the features of the Plus plan, as well as machine learning, site messaging, and attribution. Additional features such as predictive sending and split automation are also available.
- Enterprise: This plan is tailored to the needs of large businesses and includes all the features of the Professional plan, as well as custom reporting, custom branding, and dedicated support. Pricing for the Enterprise plan is based on the specific needs of the business.
ActiveCampaign also offers a free trial for 14 days, which includes access to all the features of the plan the business selects. Businesses can upgrade or downgrade their plan at any time based on their needs.
Overall, ActiveCampaign's pricing plans are flexible and affordable, making it accessible to businesses of all sizes. The platform also offers a range of features to help businesses automate their marketing, sales, and customer support processes and improve their customer experience.
Can a virtual assistant use ActiveCampaign to assist a business?
ActiveCampaign can be a valuable tool for businesses looking to outsource their marketing, sales, and customer support processes to virtual assistants. The platform's automation features can help virtual assistants streamline their tasks and improve their efficiency, while also providing personalized interactions with customers. Here are a few ways in which ActiveCampaign can be used by virtual assistants:
- Virtual assistants can use ActiveCampaign's email marketing features to create and send newsletters, promotional emails, and other marketing materials to customers. The platform's drag-and-drop email designer, personalization, segmentation, and A/B testing features can help virtual assistants create effective campaigns that drive engagement and conversions.
- ActiveCampaign's marketing automation features can help virtual assistants automate their marketing campaigns based on customer behavior, triggers, and events. This can include lead scoring, tagging, automated campaigns, and workflows, which can save time and improve the effectiveness of their marketing efforts.
- Virtual assistants can use ActiveCampaign's CRM and sales automation features to manage their sales pipeline, automate their sales tasks, and close more deals. The platform's deal tracking, lead nurturing, sales automation, and pipeline management features can help virtual assistants streamline their sales process and increase their productivity.
- With ActiveCampaign's messaging features, virtual assistants can engage with customers through live chat, chatbots, SMS messaging, and Facebook Messenger. This can help them provide personalized support to customers, answer their queries in real-time, and improve their overall experience.
- ActiveCampaign's machine learning capabilities can help virtual assistants predict customer behavior, personalize their marketing, and improve their customer experience. The platform's predictive sending, product recommendations, and win probability features can help virtual assistants deliver more relevant and timely messages to customers, increasing engagement and loyalty.
Overall, ActiveCampaign's flexible pricing plans and comprehensive feature set make it a great choice for businesses looking to outsource their marketing, sales, and customer support processes to virtual assistants. By using ActiveCampaign, virtual assistants can automate their tasks, provide personalized interactions with customers, and improve their overall efficiency and productivity.
