The Importance of Online Presence
I emphasize the importance of having a website a lot, and the reason I do is that they are crucial. These days, everything is online, and no, you cannot transact a property online; however, you can sell you or your company. While a standard template website linked to your CRM can be effective, creating a separate real estate website can give you more flexibility to convert leads.
Building Your Brand with an Authority Page
I refer to it as an authority page where you can establish your brand awareness, increase your visibility in search engines, and convert more listing and management appointments. The first thing to consider for this is branding. Often, branded sites convert less than unbranded sites. By unbranded, I do not mean one with no brand; I mean one without the brand you will be providing the service from if that makes sense.
Searchability is Essential
Searchability is also essential. When considering selling a property or managing an investment property, people will typically contact three (3) people. One may be a referral, another they may have met at an open home, and the third would usually be in Google. Where do you rank for these terms?
- Real Estate Agent near me
- Property Manager near me
- Real Estate Agent (Suburb)
- Real Estate (Suburb)
- Property Management Company (Suburb)
You can use this free tool to check “FatRank Chrome Extension.”
If you could improve or are nowhere on these rankings, it may be worth checking out our “Real Estate SEO” service.
Utilizing a Lead Magnet
A lead magnet is also key to finding more sellers and property management. Offering a valuable piece of content as a giveaway generates valuable leads in the early stage, which you can nurture later. When these leads come in, you will have the flexibility in your website to link it to a CRM, preferably not your standard Real Estate CRM as it will not have the capability to do what other CRMS can do.
Putting it All Together
These are just a few, but when you get all this right, you will have a business that has more leads than you need. All businesses are really that simple. Solve that problem where you have an inbound flow of people wanting what you are offering and then make sure the product delivers on their expectations.
At ShoreAgents, we have solved the problem, but it requires significant effort that you must commit to. Now, we have the issue of making the product suited to our audience as the standard BPO outsourcing model does not work for everyone. It is only for more mature businesses with all their shit together. For the ones that do not, it can be a challenge. Watch this space.
