Your Fantasy Real Estate Agency Team!
Building a fantasy sports team and competing with other fantasy sports teams is fun. You develop your roster strategically so that you can receive the best value. In some positions, you draft players quickly and pay them handsomely. You may have the luxury of spending a little less and preparing more deliberately for other jobs. Choosing the players with the best skills and choosing those who’ll balance the team is a challenging but enjoyable experience, especially if your team competes well.
Consider, for example, a European football team (soccer in America). Let’s use that team to talk about building a Fantasy Real Estate Team. Now, in a fantasy soccer team, you’d probably have more than one player per position, so you’d have substitutes. But, for this metaphor to describe a Fantasy Real Estate team, let’s just have one player per position. Each player has a specific goal.
Real Estate Agent
The real estate agent is the striker of the team. Their goal is to score. They sometimes strut around like stars, just like top-notch strikers, typically wanting high pay. They have the potential to make you a lot of money, so you should spare no expense or time to give them what they need. You also, however, need to do all you can to make sure they can score with every shot they try.
Business Development Manager
The business development manager is like the left forward of your fantasy team. They are also part of your offensive attack but work more in the background and may pass the ball to others for the score. Providing your business development manager with constant leads from your marketing team will give them lots of opportunities to set up appointments.
The leasing/buying managers are also upfront and part of the face of your brand. They are also attackers, like the right forwards on the soccer team. They love people, and, to keep them happy, you’ll want to be sure they interact with lots of potential tenants and buyers every day.
The marketing coordinator is the left wing. They are also attackers but are more on the sidelines. Their primary goal is to support the forwards. They are the drivers behind generating consistent leads. Without them, the lead campaign is apt to be less organized and inconsistent, and your forwards and striker lack the support they need to score.
The graphic designer is the right wing, also attacking from the sidelines. They design websites, brochures, and social media presence that represent the brand well. Without them, the forwards and strikers don’t have the written or visual brand support that often is necessary to close deals.
In today’s environment where search results are a key to sales, the SEO Technician is the equivalent of the centre midfielder. They drive leads organically and are always on the move to make sure someone finds you quickly.
The sales administrator operates on your Fantasy Real Estate team as a left fullback on a soccer team. They have a defensive role. They protect the sales staff and their sales by ensuring all the paperwork is handled correctly without the sales staff needing to be involved. In short, they help ensure your sales turn into revenue.
Property managers also play a defensive role, similar to a right fullback. Occasionally, however, they can score a goal, too. They look after rental properties, keep clients happy, and pave the way for great referrals.
A bookkeeper is right at the centre of your defensive strategy, just as a centre fullback is in a fantasy soccer team. They ensure your bills are paid and your customers receive their invoices. They also prepare budgets cleanly so that you know your cash status and can accurately forecast your revenues and expenses.
A good accountant, just like a good goalie, is the last line of defense. Good accountants are well-trained and communicate with other team members to ensure that each member knows what to do to ensure success. Because of their importance and training, accountants are well-paid. They can save you more money than they cost, however. They take care of all your compliance, taxes, and finances and provide you with the information you need to plan for your business’s future.
Building the Fantasy Real Estate team of your dreams sounds good. Once you’ve built it, you are ready to compete. However, to create the team for real, you’ll need some money. How much do you think it would cost you locally for this Fantasy Real Estate team?