In the ever-evolving world of real estate, staying ahead of the competition is crucial. One way to achieve this is by utilizing powerful marketing and analytics tools. Freshmarketer is one such tool that has proven to be extremely effective for real estate professionals. In this article, we will explore the features of Freshmarketer and how it can be used to generate leads, automate marketing campaigns, and track website analytics.
Lead Generation Made Easy
Freshmarketer’s email function is an excellent way to reach out to potential clients. Whether you’re marketing to buyers, tenants, or anyone else, the email template builder is straightforward to use. You can create customized email content for every occasion, such as a new listing, price reduction, or property sold. Freshmarketer tracks opens and other analytics, so you can see who is reading your emails.
Nurturing Journeys
Freshmarketer’s journey function allows you to build campaigns and create different nodes for specific actions. For example, you could have a “just listed” campaign with a series of emails that go out over time. You could also have a nurturing journey for someone who has had an appraisal done. Freshmarketer’s analytics tracking code lets you see if people are visiting your website, enabling you to send emails based on what actions they are taking.
Automated Marketing Campaigns
Freshmarketer makes everything automatic. You can create different journeys that happen on autopilot in the background. You can create different structures based on what people do. For example, if someone opens an email, you can send them another email about them opening that email. If someone doesn’t open your emails, it gives you a good sign of their interest level in using you. Freshmarketer also lets you connect an SMS, creating a truly automated marketing campaign.
Segmentation and Contact Management
The way you can segment your list and contacts is fantastic as well. You can see if they have visited certain links on your website, track their movements, and email them based on what actions they have taken. Freshmarketer’s analytics let you understand your clients’ needs better, making it easier to deliver the right message at the right time.
Heat Mapping
My favorite part of Freshmarketer is the heat map function. Heat mapping is an excellent tool for understanding how your visitors interact with your website. It shows you where they click, scroll and move their mouse. By using heat mapping, you can adjust your web page to narrow it in so that you get more conversions. You can also have session replays to see how your visitors are interacting with your website in real-time.
Funnel Analysis
Freshmarketer’s funnel analysis tool tracks the user based on the script that you put on your website to see where they’re entering and where they drop off. You can see how many people get to a conversion point and how many drop off. This is useful if you’re running a marketing funnel using Facebook or Google ads and want to get them to the next destination, such as requesting an appraisal.
Conclusion
Freshmarketer is an extremely powerful tool that can help real estate professionals to generate leads, automate marketing campaigns, and track website analytics. Its email function is excellent for marketing to buyers, tenants, and other potential clients. The journey function allows you to build campaigns and create different nodes for specific actions. Freshmarketer’s analytics tracking code lets you see if people are visiting your website, making it easier to send emails based on what actions they are taking. The heat mapping function is my personal favorite as it allows you to adjust your web page to get more conversions. Overall, Freshmarketer is a must-have tool for any real estate professional looking to stay ahead of the competition.
