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About Freshmarketer
Freshmarketer is a customer engagement platform that offers a suite of tools to help businesses improve their marketing efforts and boost customer engagement. It is part of the Freshworks family of products, which includes Freshdesk, Freshsales, and Freshservice.
Freshmarketer was launched in 2017 by Freshworks, which was originally known as Freshdesk. Freshdesk was founded in 2010 by Girish Mathrubootham and Shan Krishnasamy, with the goal of providing businesses with an easy-to-use customer support platform. Over the years, Freshdesk grew rapidly and expanded its offerings to include other products such as Freshsales and Freshservice.
In 2017, Freshworks launched Freshmarketer, which is designed to help businesses improve their marketing efforts through features such as website optimization, A/B testing, and customer segmentation. Freshmarketer is built on top of Freshworks' customer engagement platform, which allows businesses to manage all aspects of customer engagement from a single platform.
Since its launch, Freshmarketer has been used by thousands of businesses around the world to improve their marketing efforts and boost customer engagement. With its user-friendly interface and powerful features, Freshmarketer has quickly become one of the most popular marketing platforms on the market today.
Freshmarketer Features
Here are some of the features of Freshmarketer:
- Channels: Freshmarketer allows businesses to engage with customers in real-time through a variety of channels such as email, SMS, WhatsApp, live chat, Apple Business Chat, Google Business Messages, LINE, Instagram DM, Facebook Messenger, and social media campaigns.
- Segments: The platform offers marketing segments to group customers based on demography, geography, or behavior to personalize campaigns, Shopify-based segments to identify customers based on orders placed, added to cart, and more, and anonymous website visitor segments to catch the attention of first-time website visitors with customized discounts and promotions.
- Templates: Freshmarketer offers ready-made templates for email, bot, and journey campaigns to reduce the time spent setting up campaigns.
- Automation: The platform provides automation features for email, WhatsApp, SMS, transactional emails, chatbots, and chat campaigns to deliver a seamless customer experience.
- Reporting: Freshmarketer offers a real-time E-commerce dashboard to track store performance, email and SMS performance dashboard to analyze campaign performance, revenue attribution reports to track the effectiveness of campaigns, and conversion rate optimization tools like A/B testing, heatmaps, and session replay.
- Integrations: Freshmarketer integrates with third-party applications through API access, Marketplace, Shopify, Segment, and Zapier to connect to multiple data sources and automate tasks.
Freshmarketer Pricing
Freshmarketer is a unified marketing, sales, and support CRM software that provides different pricing plans for businesses of different sizes and needs.
The pricing plans include:
- Free Plan: This plan is designed for startups and includes contact and account management, website tracking, built-in chat, social media campaigns, Shopify integration, email marketing campaigns, and 24x5 support. The Free Plan allows for up to 100 marketing contacts and is billed either monthly or annually.
- Growth Plan: This plan is designed for growing businesses that require more advanced features. It includes everything in the Free Plan, plus a drag-and-drop journey builder, multichannel engagement (email, SMS, and WhatsApp), behavioral targeting, segmentation based on Shopify events, custom playbooks, additional 10,000 marketing contacts, performance reports, up to 2,000 bot sessions per month, industry playbooks, and custom reports and dashboards. The Growth Plan starts at $19 per month and allows for up to 2,000 marketing contacts, billed either monthly or annually.
- Pro Plan: This plan is designed for advanced businesses that require seamless multichannel marketing with personalization. It includes everything in the Growth Plan, plus advanced webhooks, offline events, additional 10,000 marketing contacts, up to 3,000 bot sessions per month, custom roles, and custom reports and dashboards. The Pro Plan starts at $149 per month and allows for up to 5,000 marketing contacts, billed either monthly or annually.
- Enterprise Plan: This plan is designed for businesses that require governance, customization, and advanced metrics. It includes everything in the Pro Plan, plus transactional emails, field-level permissions, a dedicated account manager, additional 10,000 marketing contacts, up to 5,000 bot sessions per month, and advanced metrics. The Enterprise Plan starts at $299 per month and allows for up to 10,000 marketing contacts, billed either monthly or annually.
All pricing plans are exclusive of applicable taxes. Freshmarketer also offers add-ons to supercharge the software, and businesses can view a complete feature comparison to help them decide which plan is right for them.
Can a virtual assistant use Freshmarketer to assist a business?
Freshmarketer can be a useful tool for outsourcing and virtual assistants as it provides a suite of tools that can help businesses improve their marketing efforts and boost customer engagement. Virtual assistants can use Freshmarketer to help businesses with tasks such as:
- Email marketing campaigns: Using Freshmarketer's email marketing tools, virtual assistants can create and manage email campaigns for businesses, segment customers based on their behavior or demographics, and track the performance of email campaigns through the platform's reporting features.
- Website optimization: Virtual assistants can use Freshmarketer's A/B testing and heatmap tools to optimize a business's website, test different versions of web pages, and analyze user behavior to identify areas for improvement.
- Multichannel engagement: Freshmarketer allows businesses to engage with customers in real-time through a variety of channels, such as email, SMS, WhatsApp, live chat, and social media campaigns. Virtual assistants can help manage these channels and ensure that customers receive a seamless experience.
- Customer segmentation: Virtual assistants can help businesses segment their customers based on their behavior or demographics, personalize campaigns, and create targeted promotions to increase engagement.
- Reporting and analysis: Freshmarketer's reporting features allow businesses to track the effectiveness of their marketing campaigns, analyze customer behavior, and identify areas for improvement. Virtual assistants can help businesses interpret these reports and provide insights to help them optimize their marketing efforts.
Overall, Freshmarketer provides a comprehensive set of tools that can help businesses improve their marketing efforts and engage with customers across multiple channels. Virtual assistants can use these tools to help businesses streamline their marketing processes, improve customer engagement, and ultimately increase their bottom line.
