About Freshmarketer
Freshmarketer is a marketing automation tool that is part of the suite of products offered by Freshworks. Freshworks is a software-as-a-service (SaaS) company that provides a range of business software solutions, including customer experience (CX) and customer relationship management (CRM) tools, as well as IT service management (ITSM) and human resource service management (HRSM) solutions.
Freshworks was founded in 2010 and has since become a popular choice for businesses looking for affordable, easy-to-use SaaS solutions that are designed with the end-user in mind. As of 2023, over 50,000 companies use Freshworks' SaaS products. The company prides itself on its ability to democratize the process of delivering delightful customer and employee experiences, and its products are used by teams across various departments, including IT, customer service, sales, marketing, and HR.
Freshmarketer Features
Here are some of the features of Freshmarketer:
- Channels: Freshmarketer allows businesses to engage with customers in real-time through a variety of channels such as email, SMS, WhatsApp, live chat, Apple Business Chat, Google Business Messages, LINE, Instagram DM, Facebook Messenger, and social media campaigns.
- Segments: The platform offers marketing segments to group customers based on demography, geography, or behavior to personalize campaigns, Shopify-based segments to identify customers based on orders placed, added to cart, and more, and anonymous website visitor segments to catch the attention of first-time website visitors with customized discounts and promotions.
- Templates: Freshmarketer offers ready-made templates for email, bot, and journey campaigns to reduce the time spent setting up campaigns.
- Automation: The platform provides automation features for email, WhatsApp, SMS, transactional emails, chatbots, and chat campaigns to deliver a seamless customer experience.
- Reporting: Freshmarketer offers a real-time E-commerce dashboard to track store performance, email and SMS performance dashboard to analyze campaign performance, revenue attribution reports to track the effectiveness of campaigns, and conversion rate optimization tools like A/B testing, heatmaps, and session replay.
- Integrations: Freshmarketer integrates with third-party applications through API access, Marketplace, Shopify, Segment, and Zapier to connect to multiple data sources and automate tasks.
Freshmarketer Pricing
Freshmarketer is a unified marketing, sales, and support CRM software that provides different pricing plans for businesses of different sizes and needs.
The pricing plans include:
- Free Plan: This plan is designed for startups and includes contact and account management, website tracking, built-in chat, social media campaigns, Shopify integration, email marketing campaigns, and 24x5 support. The Free Plan allows for up to 100 marketing contacts and is billed either monthly or annually.
- Growth Plan: This plan is designed for growing businesses that require more advanced features. It includes everything in the Free Plan, plus a drag-and-drop journey builder, multichannel engagement (email, SMS, and WhatsApp), behavioral targeting, segmentation based on Shopify events, custom playbooks, additional 10,000 marketing contacts, performance reports, up to 2,000 bot sessions per month, industry playbooks, and custom reports and dashboards. The Growth Plan starts at $19 per month and allows for up to 2,000 marketing contacts, billed either monthly or annually.
- Pro Plan: This plan is designed for advanced businesses that require seamless multichannel marketing with personalization. It includes everything in the Growth Plan, plus advanced webhooks, offline events, additional 10,000 marketing contacts, up to 3,000 bot sessions per month, custom roles, and custom reports and dashboards. The Pro Plan starts at $149 per month and allows for up to 5,000 marketing contacts, billed either monthly or annually.
- Enterprise Plan: This plan is designed for businesses that require governance, customization, and advanced metrics. It includes everything in the Pro Plan, plus transactional emails, field-level permissions, a dedicated account manager, additional 10,000 marketing contacts, up to 5,000 bot sessions per month, and advanced metrics. The Enterprise Plan starts at $299 per month and allows for up to 10,000 marketing contacts, billed either monthly or annually.
All pricing plans are exclusive of applicable taxes. Freshmarketer also offers add-ons to supercharge the software, and businesses can view a complete feature comparison to help them decide which plan is right for them.
Can a virtual assistant use Freshmarketer to assist a business?
Freshmarketer can be a valuable tool for outsourcing and virtual assistants who are looking to provide exceptional customer experience and increase their clients' sales. Freshmarketer is a customer engagement platform that offers a suite of tools for businesses to optimize their customer engagement and increase conversions.
For outsourcing companies and virtual assistants who manage multiple clients, Freshmarketer's user-friendly interface and easy implementation make it a perfect fit. With Freshmarketer, they can easily create and manage multiple campaigns across multiple clients, track and analyze customer behavior, and create personalized experiences for customers. Freshmarketer also provides a range of integrations, making it easy to connect with other tools and platforms that outsourcing companies and virtual assistants use.
For outsourcing companies and virtual assistants who specialize in customer service, Freshmarketer's Freshdesk integration is particularly useful. This integration allows outsourcing companies and virtual assistants to manage customer inquiries and support tickets, track customer satisfaction, and offer proactive customer service.
Overall, Freshmarketer is an ideal tool for outsourcing companies and virtual assistants who want to provide their clients with top-notch customer engagement and optimize their clients' sales. With Freshmarketer's suite of tools, outsourcing companies and virtual assistants can provide their clients with a competitive edge, leading to increased client satisfaction and loyalty.
