Freshmarketer is a customer engagement platform that offers a suite of tools to help businesses improve their marketing efforts and boost customer engagement. It is part of the Freshworks family of products, which includes Freshdesk, Freshsales, and Freshservice.
Freshmarketer was launched in 2017 by Freshworks, which was originally known as Freshdesk. Freshdesk was founded in 2010 by Girish Mathrubootham and Shan Krishnasamy, with the goal of providing businesses with an easy-to-use customer support platform. Over the years, Freshdesk grew rapidly and expanded its offerings to include other products such as Freshsales and Freshservice.
In 2017, Freshworks launched Freshmarketer, which is designed to help businesses improve their marketing efforts through features such as website optimization, A/B testing, and customer segmentation. Freshmarketer is built on top of Freshworks’ customer engagement platform, which allows businesses to manage all aspects of customer engagement from a single platform.
Since its launch, Freshmarketer has been used by thousands of businesses around the world to improve their marketing efforts and boost customer engagement. With its user-friendly interface and powerful features, Freshmarketer has quickly become one of the most popular marketing platforms on the market today.