Generate More Leads by Guest Posting!

Picture of Stephen Atcheler
Stephen Atcheler


I must say that guest posting does not sound like an exciting task to do in your business; however, it does have its rewards. We are in the digital age, and your website is your business! It does not really matter what business you have. You must make sure your website generates more leads than you need. The best way to do this is to work on your SEO strategy, which must have a component inside that is made up of guest posting.

Guest posting, basically, will allow you to get your website linked on other websites, which Google will then give you authority for. It is about what other people say about you that gives you credibility, and the same goes for online. You need other websites to say you are great, and this is the guest posting strategy. You must be clever about it. Here is what you need to know to make this work for you.

What is DA?

DA stands for domain authority. The longer your site has been around and the number of people who find it will make up your DA. You would want to have high DA sites link to yours. Less is more, as quality is the key.

A backlink is simply a link from one website to another. When you write your real estate guest post, you will add a backlink internally in the article with the anchor text hyperlinked back to your website and the keyword you want to rank for.

Anchor Text

What is an anchor text?

Anchor text is just a technical word that means the words that are hyperlinked. We all know what a hyperlink is, hopefully.

So, when you are considering a guest posting strategy, you must follow a basic strategy. Let’s say you want your website to rank for the keyword “Real Estate Brisbane” here is what you would do.

  1. Find high DA websites that accept guest posts related to the industry, like 
  2. Write a compelling article on the topic of your keyword that meets the requirements.
  3. Highlight the keyword that you must mention in your article, like “Real Estate Brisbane,” and hyperlink it as we did here.

That is it; you have done it. It is simple. If I went back and did my time again running a real estate business, I would make sure that I rank number 1 for every suburb in my service area and submit guest posts everywhere I can.

If you would like to know more about this, we can put a plan together. Please leave a comment below. Also, if you are interested in guest posting here or on any of our other sites, let us know. Thanks for your time.

About the Author

Meet Stephen Atcheler, the Managing Director of a Real Estate Virtual Assistant Company. Stephen has been working in the industry since 2013 and has a wealth of experience in making outsourcing work for real estate businesses. He fell in love with real estate at a young age and has been working in the field since 2005. Stephen's passion for real estate and helping other business owners thrive led him to start his own real estate business in 2012, and eventually, to establish a real estate virtual assistant company to take it to the next level. Stephen's wealth of experience and knowledge in real estate and outsourcing make him the perfect person to guide you in setting up your own virtual assistant team. Feel free to reach out to him on Facebook, LinkedIn, Twitter, or Instagram.

Submit a Comment

Here Are Other Articles You May Like

Powering Global Brands

Hear what our members have to say

ShoreAgents Logo

Find out more about how it works?

Find out more about how it works
ShoreAgents Logo

How much does it cost?

How much does it cost


ShoreAgents Logo

Are you ready to hire
One Agent?

ShoreAgents Logo

Do you need to build a

ShoreAgents Logo

Do you want to hire a complete

Unlock the Secrets of Outsourcing With ShoreAgents Real Insights Podcast

Unlock the Secrets of Outsourcing With ShoreAgents Real Insights Podcast