AI for Real Estate combined with outsourcing and automation

AI, Outsourcing and Creating a New Link in the Value Chain for Real Estate

by | Jul 24, 2020 | Guest Experts | 0 comments

“By outsourcing work such as data cleaning, management and administration to automation technologies, there are simply more hours in the day for the human resources in your business (offshore or onshore) to dedicate to more dollar productive tasks that require emotionality at the customer interface.”

Offshoring has long been understood as a means of leveraging the different links in the value chain to ensure that onshore team members are focused on the most valuable work; but can artificial intelligence, automation, and data science add another link? Absolutely.

These new technologies are less like the traditional software tools that we are accustomed to – they are not screens with buttons that a user must push to complete work. When you combine the capabilities of artificial intelligence to mimic human intelligence and then you add in the ability for it to work automatically without a human user, you start to end up with a solution that feels much more like someONE you work WITH rather than someTHING you work ON.

AI for Real Estate

It is a big shift. Yet the essence of artificial intelligence is to give knowledge workers, like real estate agents, the exponential lift in productivity that manual labour workers got out of the mechanical advancements of the industrial revolution. To do that, you have to recognise that Ai, automation and data science (as a group of technologies,) are best understood as solutions to resourcing, rather than existing for technology’s sake.

New technologies, such as RiTA by AiRE are capable of producing intelligent work outcomes and therefore begin to add to the value chain of resourcing that exists in a business. By outsourcing work such as data cleaning, management and administration to automation technologies, there are simply more hours in the day for the human resources in your business (offshore or onshore) to dedicate to more dollar productive tasks that require emotionality at the customer interface.

RiTA is a digital employee that helps real estate agents find and nurture relationships through hyper-personalised prospecting and customer service.

AI for Real Estate

Created by software company AiRE, RiTA combines data from your CRM and the market to create a prioritised list of prospects for agents to contact, and she tells them what to say when they make contact.

RiTA can also automate intelligent and scenario-specific replies to buyer enquiries, freeing up your human resources to be more, well, human.

The essence of productivity is ensuring that the most valuable work is done by the most valuable resources, based on cost, time and expertise. In any real estate business there are leadership responsibilities, performed by leaders; there are customer facing aspects of professional service delivery, performed by agents; and then there are a myriad of administrative, supporting tasks that are important but require neither expert local knowledge nor uniquely human traits for execution. All of these things can be delegated or outsourced.

Anything that is repetitive or requires a high level of information processing is usually a good place to start and for the last decade, much of the heavy lifting has been done by VAs or virtual assistants in countries such as The Philippines. These valuable human resources are actually capable of much more than many people realise because, as human beings, they can deal with chaotic situations, make decisions and they can apply empathy, understanding and nurture to work.

A practical example of how that works would be RiTA’s pinpoint prospecting capabilities. Using data from multiple sources including your CRM and the marketplace, RiTA is able to identify and assign the most important opportunities for agents to call while at the same time, she can create a list of escalated data improvement opportunities that a VA could work on at the same time.

What many people are finding is that by augmenting their human resourcing with Ai and Automation like RiTA, all of the workers in their value chain receive a productivity lift and can focus their attention on the most important work for them each day. Ai can automate routine tasks and then escalate important leads or more complex work to humans, so they are focussing on quality rather than quantity.

With the processing power of Ai and data science, there is much more scope for data and machines (machine learning) to process work and identify these critical opportunities so that those important relationships that live in your data are not neglected or under-utilised.

To learn more about how new technology can help increase the value chain in your business or to book in a demonstration of RiTA by AiRE with one of her human team members, you can say Hello by clicking here: say HELLO!

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Contributors

With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

The Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create BoxBrownie.com, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

Joel Leslie

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