SOCCIO | Successfully Selling Post CoVid-19 | Property TV

SOCCIO: Successfully Selling Post-COVID-19 (Taking your personal profile to the next level)

by | Aug 25, 2020 | Guest Experts | 0 comments

Buyers & sellers have completely shifted the way they search for property, brands, and real estate agents. Your digital marketing campaign can no longer be a few posts on social media and publishing listings to property portals. Your digital self is needed more than ever, an accurate and professional representation of your real-life self, replicated online, showcasing your currently available and recently sold/leased properties.

Your digital profile is an all-encompassing and end-to-end, 24/7 advertising operation for yourself and the properties you sell, lease, or have sold and leased. This is the new world of real estate and agency marketing and if you aren’t managing it, then you are being overlooked and most likely, missing out on listings, sales, and lease opportunities.

Pre COVID-19, digital marketing was most definitely part of the total marketing campaign for property, and marketing your own profile meant digital marketing was part of your X factor. Not everyone needed to embark on the self-promotion journey, the local sales profile was more than enough. Sponsoring the local Cricket Club, being part of Rotary or Lions, meeting regularly for coffee with prospective clients, and other community-driven events.

Sadly, COVID-19 pushed much of this aside. Restrictions on a person’s movement, some events cancelled and Auctions not going ahead as they once did. Technology thrust the need for technology to centre stage. It was always there, and we were always aware it of its importance, but COVID-19 made it a must.

SOCCIO

Photo by Tatyana Nekrasova

At the time of writing this, Victoria is still in lockdown reporting another 200 new cases overnight, resulting in more than 18,000 cases for the state, whilst Queensland, South Australia, and Western Australia reported no new cases again in as many days. It is a sad state of affairs and it shows just how easy an outbreak can occur. But it is not going to always be like this.

The pandemic will end. Life will get back to normal and the economy will start to resemble what it once did. Property has shown its resilience as people still need to buy and sell and live their lives. The property industry will continue to trade. What has changed and what will come out of this is the use of technology. The use of technology by the public and the industry.

Zoom is one piece of technology that many around the world did not know existed before COVID-19. Most had heard of Skype, but Zoom, what was that? Now, Zoom parties are a thing. People have embraced Zoom and will continue to embrace new types of technologies to help them live their life.

SOCCIO

Photo by Chris Montgomery on Unsplash

The same can be said for how real estate agents, agencies, property, and other property professionals are being researched and found online. Where once you would ask your family friend “Who did you use to sell your house and were they good?”, now the first step is to Google the agent, the agency, check reviews and try to evaluate what type of sales agent they are.

Review websites can certainly help, but the public now wants to see and hear the agent, virtually. What do they sound like, are they presented well, do they know what they are talking about, how well do they know the area, how many sales have they performed recently? All these questions are repeatedly being asked and searched online.

Sales agents must have exceptional profiles on Instagram, LinkedIn, Facebook & Twitter. These are not a few posts here and there about the market or your personal experiences, this goes further than that. An agent & agency profile now must have regular professionally produced videos of themselves or their team speaking on new and upcoming sales, developments, recent sales, changes to the local area, and other key details that prospective buyers and sellers want to hear about.

Property TV is receiving millions of viewers looking for the latest detail on the property industry, what is happening in the market, home valuations, and what brand is best to use when buying or selling property. They are even looking for agent profiles, interviews, and engaging with Property TV shows to find the right agency.

The new age of property and self-digital marketing is now a full-time job. If you don’t have a staff member able to help you with managing your online profile, it is a very time consuming and laborious job, mostly at the end of a very busy day. And that is for those that know how to use video production and photo imaging software.

SOCCIO

This is why Property TV created SOCCIO. A fully managed professional identity service. A real estate agent, agency or business owner does not need to worry about producing videos, writing articles or managing updates on social media. The SOCCIO team does it all for you, effortlessly and you get involved as much as you want or need. Complete hands-off or partial hands-on, it is all up to you. SOCCIO is unlike other profile management services. SOCCIO is completely personally managed by your very own marketing agent. It is not a DIY service.

To find out how you can benefit from SOCCIO go to www.propertytv.io/soccio and use W2NV87Y for a 35% discount, expires 30 September, 2020, limit to the first 100.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Fight Fomo! Subscribe Now!

We are addicted to all things Real Estate! In our newsletter you will receive FREE tips on how to generate more leads, cut costs and automate your business.


Contributors

With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

The Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create BoxBrownie.com, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

Joel Leslie

If you have any interest in our services, the best thing to do is contact us.