The Real Estate World is Changing. Are You Keeping Up?

The Real Estate World is Changing. Are You Keeping Up?

by | Feb 25, 2020 | Guest Experts | 0 comments

The real estate world is changing and changing fast. Agents are inundated with new business models, new processes and are being increasingly forced to examine how they run their businesses.

For many this can be daunting. The traditional office structure is under threat and costs to run these style of operations are increasing almost daily, placing ever more pressure on profitability and cash flow.

Most consumers are online now and fewer and fewer people are actually walking into real estate offices. Social media has, likewise, made it easier for smaller companies to make a big impact in their markets and the cost for doing so is relatively cheap.

In amongst all of these changes there are products that can assist agents in making the transition to digital. Products like Market Buy can allow agents to manage sales remotely and without the need for an office to meet people at.

Large volumes of buyers, owners and properties can now be managed directly via any smart phone or mobile device meaning that, as an agent, you can be more efficient, capable and productive whether you are in the office or out on the road meeting clients.

You can respond to offers with counter offers or manage multiple offers simply and easily with just a few taps on the screen and be confident that this information is being instantly transmitted to all relevant stakeholders in the transaction.

 

Real Estate World

 

Market Buy is not an Auction but a complete Online Offer Management tool that allows you to set up and handle any style of sale.

Successful sales can be shared on social media via Market Buy’s inbuilt share capability and new buyers can be invited at every step of the way.

Owners can be effortlessly kept informed and updated on the progress of their sale freeing the agent up from the traditional office environment.

We have heard stories of agents who have had sales completed while they are out to dinner, at a family event or, in one case, while they were enjoying some beers at a rock concert. As long as you have access to the internet and an active connection, many of the tasks around the offer process can be managed in a clear, easy to use and transparent manner.

Market Buy is designed for agents as a support tool. It is not a replacement for what an agent does and at its heart, Market Buy is a communication device.

Imagine instead of receiving an offer via text with just a price, you received a full offer with price, terms, conditions and settlement times attached. Imagine if all interested parties were automatically alerted to the fact that an offer had been generated and imagine if the owners were made aware of all of this happening without you lifting a finger or making a single phone call?

This frees up agents to make the critical phone calls to buyers around value and timing while ensuring that no one misses an opportunity, and no one falls through the cracks.

We have worked hard over the last few years to develop and implement a tool that supports agents and provides the on demand capabilities that consumers not only expect but demand in this increasingly 24 hour a day, 7 day a week world. If a buyer decides at 2am to make an offer why shouldn’t they be able too? Why shouldn’t we give the capacity to everyone involved in the offer process the opportunity to interact in their timeframes, where and when they choose? This is just the reality of the modern world and Market Buy fulfils that need with ease and confidence.

Many companies are now in the position to provide the level of support that traditional office structures have long been responsible for.

Organisations like ShoreAgents Real Estate Offshore Solution can take many of the mundane admin tasks and complete them on your behalf at a fraction of the cost of hiring in-house admin. These Real Estate Virtual Assistants can even help you with Market Buy sales, by creating new sales, uploading new buyers and sending buyer invitations directly from your CRM to people showing interest or who may have just attended an Open for Inspection of yours.

 

Real Estate Market Buy

 

As the real estate world evolves and adapts to these new platforms, smart agents are quickly discovering that much of the cost of running a real estate operation can be cut by using more cost effective and efficient tools and by implementing and adjusting the way that they do business.

In times of rapid change, it is imperative that you keep up and adapt. Businesses that not only survive but indeed thrive over the coming 5 years will be those that become leaner and more profitable. To further put pressure on traditional agents, those that do become more efficient and are proactive about providing greater cost and time efficiencies will become an even bigger threat to the old school model as these new breed of operations become more powerful, agile and in many cases willing to pass some of these costs savings onto the client ensuring that the big, bulky and slow moving businesses become increasingly non-competitive.

This competitive advantage also feeds into the ubiquitous old real estate term of a Unique Selling Proposition (USP). Smart agents are using Market Buy as a tool to win listings. These agents are showing potential sellers how they are able to provide seamless access to the buyers of their home and to the allay the fear that many sellers have of missing out on any potential buyers.

Sellers also love the idea that they will be directly involved in their own sale. That they will see offers as they are generated and that everyone who views their home will be given a fair and equal chance to compete for it.

This helps to create a clear and decisive point of difference in a market appraisal when most agents just spend the time talking about themselves. Sellers want to see value and they want to see how you can demonstrate that value clearly and without typical sales techniques. Days of bragging that you are the best agent ever to grace the Earth are over. You need to clearly define and illustrate your processes and show the prospective client how you intend to complete their sale.

In a sea of sameness, these small but distinct differences could well be the difference between winning and losing the listing.

It is not enough to know that the world is changing, it is vital to your survival that you become proactive in ensuring that you are at the leading edge of this change and you are making the changes necessary for survival today to allow you time to adapt and bed in these new ways of conducting business.

The ability to run a successful real estate operation with or without a traditional office is made much easier with the help of companies such as Market Buy and ShoreAgents Real Estate Offshore Solution. Low cost, easy to use and available on demand when you need it, ensures that companies providing these cost and time savings are going to be in growing demand.

The future is here and it is available for you to use today so don’t wait to be the last but instead be the first in your area and by the time your competitors catch up, you will have mastered online sales and be providing the level of service and access your consumers, both Buyers and Vendors expect of you.

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Fight Fomo! Subscribe Now!

We are addicted to all things Real Estate! In our newsletter you will receive FREE tips on how to generate more leads, cut costs and automate your business.


Contributors

With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

The Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create BoxBrownie.com, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

Joel Leslie

If you have any interest in our services, the best thing to do is contact us.