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About Hootsuite
In 2008, Ryan Holmes, a Canadian entrepreneur, recognized the need for an effective tool to help businesses manage their social media presence. As a solution, he founded Hootsuite, a social media management platform that permits users to manage and schedule content across multiple social media channels from a single dashboard.
Holmes initially created Hootsuite as a way to manage his own social media accounts more effectively. As he began sharing the platform with other businesses, he realized that there was a significant demand for a tool that could help manage multiple social media channels in one place. Hootsuite was officially launched in 2009 and quickly gained popularity among social media professionals, small business owners, and marketing teams.
Today, Hootsuite has become one of the most widely used social media management platforms, with over 18 million users worldwide. With its diverse set of functionalities, Hootsuite offers a range of features to users, including content scheduling, social media analytics, team collaboration tools, and integration with numerous marketing tools and platforms.
Hootsuite Features
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Hootsuite is a comprehensive social media management platform that is equipped with a wide array of features specially designed to assist businesses in managing and optimizing their social media presence. Here are some of the features of Hootsuite:
- Social media scheduling: With Hootsuite, users can efficiently schedule and publish social media content across various channels, such as Facebook, Instagram, Twitter, LinkedIn, and other platforms. The platform also includes a calendar view that provides an overview of all scheduled content, making it easy to plan and coordinate social media campaigns.
- Social media monitoring: Hootsuite allows users to monitor social media conversations and mentions of their brand, competitors, and industry keywords in real-time. This enables businesses to quickly respond to customer inquiries, address negative feedback, and stay on top of industry trends.
- Social media analytics: Hootsuite provides detailed social media analytics and reporting tools that allow users to track and measure the performance of their social media content and campaigns. Users can view engagement metrics, follower growth, and other key performance indicators to optimize their social media strategy.
- Content curation: Hootsuite allows users to discover and curate relevant content from across the web, making it easy to share high-quality content with their social media followers. Users can also create custom content streams to monitor industry news and trends.
- Team collaboration: Hootsuite offers team collaboration features that allow users to assign tasks, collaborate on content creation, and share social media workflows with team members. This ensures that everyone is aligned on social media strategy and helps to streamline the content creation and publishing process.
- Social media advertising: Hootsuite allows users to create and manage social media ad campaigns across multiple channels, including Facebook, Instagram, Twitter, and LinkedIn. Users can target specific audiences and track the performance of their ads in real-time.
Hootsuite Pricing
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Hootsuite provides several pricing plans that cater to the requirements of different businesses and organizations. The following are the specifics of each plan:
- Professional: This plan costs $99 per month and includes 1 user, 10 social accounts, unlimited posts, post scheduling, and access to messages in one inbox.
- Team: The Team plan costs $249 per month and includes 3 users, 20 social accounts, everything in the Professional plan, plus roles and permissions, and the ability to assign posts to team members.
- Business: The Business plan costs $739 per month and includes 5 users, 35 social accounts, everything in the Team plan, plus approval workflows, inbound/outbound tagging, content and asset library, and Hootsuite customer support.
- Enterprise: The Enterprise plan is a custom plan that is tailored to the needs of each individual business or organization. It includes everything in the Business plan, plus social ads management, social ads analytics and reporting, employee advocacy, and team productivity reporting.
Hootsuite also offers a free plan that allows users to manage up to 3 social media accounts and schedule up to 30 posts in advance. However, the free plan does not include many of the advanced features available in the paid plans.
Can a virtual assistant use Hootsuite to assist a business?
Hootsuite can be a useful tool for virtual assistants and outsourcing teams who manage social media for their clients. With Hootsuite, virtual assistants can easily manage multiple social media accounts from a single dashboard and schedule content in advance, saving time and increasing efficiency. Here are some tasks that a virtual assistant can do using Hootsuite:
- Schedule social media posts: Virtual assistants can use Hootsuite to schedule social media posts across multiple platforms in advance. This allows them to plan their clients' social media strategy in advance and ensure that their accounts remain active and engaging.
- Monitor social media conversations: Hootsuite allows virtual assistants to monitor social media conversations and mentions of their clients' brand in real-time. This enables them to respond quickly to customer inquiries and address negative feedback.
- Curate relevant content: Virtual assistants can use Hootsuite to discover and curate relevant content from across the web, making it easy to share high-quality content with their clients' social media followers. This helps to keep their clients' social media feeds fresh and engaging.
- Collaborate with team members: Hootsuite offers team collaboration features that allow virtual assistants to assign tasks, collaborate on content creation, and share social media workflows with team members. This ensures that everyone is aligned on social media strategy and helps to streamline the content creation and publishing process.
- Track social media analytics: Hootsuite provides detailed social media analytics and reporting tools that allow virtual assistants to track and measure the performance of their clients' social media content and campaigns. This helps them to optimize their clients' social media strategy and achieve their social media goals.
