Hubspot for Real Estate

Hubspot for Real Estate

Stephen Atcheler
Stephen Atcheler


HubSpot is a powerful marketing automation platform that can help real estate professionals generate more leads, manage their properties, and close more deals. With its comprehensive set of features and tools, HubSpot can benefit different aspects of a real estate business. Here are some expanded points to note about using HubSpot for real estate:

Generating Leads with Hubspot

Lead generation is essential in the real estate industry, and HubSpot can help agents attract potential clients and convert them into leads. Agents can use the platform’s customizable landing page builder to create pages that are designed to attract potential clients, highlighting specific properties, neighborhoods, or services offered. HubSpot provides various features that can assist agents in converting potential clients into clients. The lead capture forms can collect information such as name, email address, and phone number. This information can be used to follow up with the potential clients and nurture them into becoming clients. Additionally, automated email workflows can send personalized emails based on the potential clients’ website actions. Finally, the lead scoring system can aid agents in prioritizing their most promising leads, allowing them to focus their efforts on the most likely clients.

Managing Properties with HubSpot

Managing Properties with Hubspot

By using HubSpot, property managers can streamline property management tasks, enhance communication with tenants and owners, and guarantee efficient handling of maintenance requests. HubSpot’s ticketing system enables property managers to manage maintenance requests and track the progress of each request. They can communicate with tenants and owners through the system and keep them informed about the status of their requests. HubSpot’s CRM allows managers to create a tenant portal where tenants can access their lease agreement, pay rent, and submit maintenance requests. The email marketing tool allows managers to communicate with tenants and owners through automated emails, sending out rent reminders, maintenance updates, and other important information.

Closing Deals with HubSpot

Closing deals is the ultimate goal in the real estate industry, and HubSpot can help agents streamline their sales processes and close more deals faster. HubSpot’s sales pipeline allows agents to track their interactions with potential clients, set up automated follow-up emails, and create custom sales pipelines to manage the sales process from start to finish. Agents can create personalized email templates to follow up with potential clients. HubSpot’s analytics and reporting tools allow agents to track their marketing and sales performance, including lead sources, conversion rates, and sales funnel metrics. This information can help them understand what’s working and what’s not so that they can adjust their strategies accordingly.

Using HubSpot in Property Development and Construction

For property development and construction companies, HubSpot can help manage relationships with contractors, architects, and other professionals involved in the development process. The utilization of HubSpot’s ticketing system can manage construction projects, schedule inspections, and facilitate communication with the team. This, in turn, can aid in ensuring that projects are accomplished within budget and on schedule.

Marketing with HubSpot

Marketing with Hubspot

Real estate marketing is a critical aspect, and the marketing automation tools offered by HubSpot can assist agents in attracting potential buyers or tenants for their properties. With HubSpot’s email marketing tool, agents can create targeted email campaigns that aim to attract potential clients. Automated email workflows can send personalized emails based on potential clients’ website actions. Agents can manage their social media accounts, post updates, schedule posts, and engage with followers using HubSpot’s social media management tool. Additionally, HubSpot’s advertising tool empowers agents to create targeted ads that display to potential clients based on their interests, demographics, and behaviors.

Comparing HubSpot to Other Real Estate CRMs

HubSpot is a powerful marketing automation platform that offers a comprehensive set of features and tools for real estate professionals. When comparing HubSpot with other real estate CRMs available in the market, it stands out as being highly adaptable and offering a diverse set of marketing automation tools.

HubSpot offers a free CRM, making it an affordable option for small to medium-sized businesses.

The suitability of HubSpot may not be universal among all real estate professionals, as it demands a certain level of technical proficiency for its setup and customization. Other real estate CRMs on the market may offer more specialized features, such as integration with MLS listings or property management software. Therefore, it’s crucial to assess various alternatives and pick the one that aligns most suitably with the requirements of your business.


In conclusion, HubSpot is a potent marketing automation platform that provides a variety of functionalities and resources which can be advantageous for real estate experts in different aspects of their profession. Using HubSpot’s lead generation and management tools, real estate agents can attract potential clients and convert them into leads, ultimately closing more deals. Property managers can improve the rental experience for tenants and owners, while developers and construction companies can manage their projects more efficiently. HubSpot’s marketing automation tools can help real estate professionals create targeted email campaigns, social media posts, and advertising to attract potential buyers or tenants. When compared to other real estate CRMs available in the market, HubSpot stands out as an extremely customizable platform with an extensive array of marketing automation tools. Thus, it can prove to be a valuable asset for any real estate enterprise seeking growth and prosperity in the current digital era.

About the Author

Meet Stephen Atcheler, the Managing Director of a Real Estate Virtual Assistant Company. Stephen has been working in the industry since 2013 and has a wealth of experience in making outsourcing work for real estate businesses. He fell in love with real estate at a young age and has been working in the field since 2005. Stephen's passion for real estate and helping other business owners thrive led him to start his own real estate business in 2012, and eventually, to establish a real estate virtual assistant company to take it to the next level. Stephen's wealth of experience and knowledge in real estate and outsourcing make him the perfect person to guide you in setting up your own virtual assistant team. Feel free to reach out to him on Facebook, LinkedIn, Twitter, or Instagram.

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