Install a Live Chat on Your Website to Get More Leads

It is quite interesting that when you scan the traditional Real Estate Business websites, very few have evolved. A Real Estate Website should help firstly to develop an online presence that a consumer can check out the legitimacy of your business. Secondary to this, it should be there to generate new listing leads and property management opportunities.

So, I am sure that most businesses have some strategy around driving traffic to their website and if they do not, they really should. Let’s say a company is implementing an SEO strategy that starts to become successful in attracting organic traffic in droves to the website. Do you expect that someone will convert themselves on the first visit all by themselves? The answer is no they will not. They need a few more touch points hit before they may turn from a visitor into a listing or new management.

I do not care what type of business you have in today’s era; I will call it an online business. The only difference is your product is handled offline. Real Estate is essentially an online business, so you need to act like an online business by having support in real-time where people’s questions can be handled instantly by a real person. I have had the first-hand experience looking at an extensive customer service operation as we look after 20 customers service reps for the #1 Photo Editing company for Real Estate in the world. When watching what their Real Estate Virtual Assistants achieve in the customer support space is truly amazing.

The point I am getting to here is to install a live chat function on your Real Estate Website. It is straightforward to do, easy to manage, and you will be amazed at the opportunities that come your way by doing so. The consumer now has a direct line to you where they can ask some simple questions. If you answer these effectively, you have increased your chance of getting the business. The consumers of today want answers fast, and if they cannot get it from you, they will get it from someone else who will be more than likely to be your competition.

When it comes to which live chat to choose is the problematic part. I have tried so many in my time, and all online chat applications have their advantages and disadvantages. Just google live chat for websites, and, you will see how many there are. My suggestion would be to watch the videos of how it works, check the features, and if you think it will suit most of them will give you a free trial you can avail. The things that I think are going to be beneficial are:

  • Answering Facebook page messages in the same platform
  • A visual mode to see visitors on-site that you can engage with
  • API that can send data out of the chat into another platform like a CRM

Before implementing live chat, you will have to decide who is going to manage the conversation. Given that I run an Offshore Real Estate Business, I am going to say that this is a job for your Real Estate Virtual Assistant. If you agree with me, here are some things to put together before handing this task over. A list of common questions, answers and a way for the VA to connect the right person if they need to speak to an agent or BDM now. If you have these two things in place then I do not see why this task cannot be passed over successfully to your offshore team member.

The tips that I will be giving in this section are useful, and they are free for you. All I ask is that if you think they have some value, please share them with other friends and if ever you are in need of extra support in your business, just put us on the list. Reach out to me if you want to talk more in LinkedIn


Submit a Comment

Your email address will not be published. Required fields are marked *

6 + 8 =

    Fight Fomo! Subscribe Now!

    We are addicted to all things Real Estate! In our newsletter you will receive FREE tips on how to generate more leads, cut costs and automate your business.

    Guest Experts

    CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

    Jo-Anne Oliveri

    A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.

    Iain French

    He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

    Dave Stewart

    She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

    Ellen Bathgate

    He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

    Ben Burton

    With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

    Brad Filliponi

    With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

    Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

    Mike Hillsdon

    Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

    Sarah Bell

    Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

    Joel Leslie

    He is a mental skills & mindset coach, and founder of  Jet Xavier Consulting Agency. Jet Xavier has conducted over 4000 elite human performance coaching and training sessions with various real estate agents and major agencies across Australia and overseasHe is a pioneer in the Real Estate industry as his training and coaching techniques bring the latest neuroscience, positive psychology, and elite human performance models to agents and principals helping them to create success at every level.


    Jet Xavier

    He is the founder & CEO of Craig has spent the last 25 years at the forefront of technology, marketing, and business building in Australia and around the world. He has built and sold 2 technology companies to NYSE listed US companies.
    Having worked with Google, Amazon, Telstra as a technology provider to some of the largest Industry brands including REA, Corelogic, LJ Hooker, REIQ, and many others in the Real Estate industry.
    What separates him from most is a rare mix of technology innovation that can be applied to business growth and marketing strategies.


    Craig Deveson

    He is a dynamic and seasoned leader and expert in the world of both technology and property. For over 20 years, Josh has been using his expertise in strategy, product, technology, and marketing to make significant notable transformations in Fintech, PropTech, and the interplay of technology and humans. Josh now leads PropTech start-up company Little Hinges, a world leader in digitising space.


    Josh Callaghan

    He enjoys using construction principles to help businesses grow. He studied Civil Engineering and worked in construction for over a decade. Jarren founded Harvey PM Services to help business owners discover their foundations and turn their blueprints into reality. He is currently working with partners in Australia to shake up the property management world.


    Jarren Harvey

    He is the Chief Digital Strategist at Market Buy – Online Offer Management, he’s a Facebook Certified Professional and has spent the last 30 years working in tech, the last 10 specifically in prop tech. While John spends most of his time building out Market Buy’s digital strategy, he’s also responsible for Check My House Price and has generated over $1.6billion worth of commission leads for agents throughout Australia and New Zealand.


    John Hellaby

    Still want to know more about our services?