About Mailchimp
Mailchimp is a marketing platform that provides an all-in-one solution for small businesses to manage their marketing campaigns, email marketing, social media advertising, and other promotional activities. The company was founded in 2001 by Ben Chestnut and Dan Kurzius as a web design agency called the Rocket Science Group. Over time, they created a simple, user-friendly email marketing service for small businesses that grew into the Mailchimp we know today.
Mailchimp has a unique culture that fosters creativity, humility, and independence in its workforce. The company values collaboration and diversity, believing that different perspectives and experiences strengthen the organization as a whole. They are committed to building a more inclusive and equitable organization and community.
Mailchimp is also a socially responsible company that supports small and medium-sized organizations through investments and donations. The company has invested over $12 million in various initiatives to help small businesses and create positive change in communities.
Overall, Mailchimp is a company that provides marketing solutions for small businesses while promoting a positive and socially responsible culture.
Mailchimp Features
Mailchimp offers a wide range of features to help businesses create and manage multichannel marketing campaigns. Here are some of the key features:
- Customer Journey Builder: This feature helps you map out personalized experiences based on how people interact with your business.
- Email Marketing: Mailchimp offers a variety of email templates to help businesses create visually appealing emails that engage their audience.
- Landing Pages: Mailchimp’s landing pages make it easy to create a clear call to action that drives people to join your email list or buy your products.
- Digital Ads: The platform enables businesses to create and launch digital ads to find new fans or retarget people who visited their website.
- Social Media Marketing: Mailchimp provides tools to create organic social media posts and ads to reach people where they’re spending time.
- Postcards: Easily design and send postcards to give people something they can hold on to.
- Marketing Calendar: Mailchimp’s marketing calendar helps businesses stay organized and productive by reviewing past campaigns and previewing future posts.
- Marketing CRM: Mailchimp’s marketing CRM helps businesses gather and organize audience data in one place, creating personalized content and campaigns.
- Content Studio: Mailchimp’s content studio provides tools to help businesses create content that showcases their brand in the best light.
- Customer Journeys: Mailchimp helps businesses start conversations and keep them going with features like pre-built automations and send time optimization.
Mailchimp Pricing
Mailchimp offers four pricing plans:
- Free Plan: This plan allows users to send up to 10,000 emails per month to up to 2,000 subscribers. The plan includes basic templates, marketing CRM, and email builder, and pre-built segments.
- Essentials Plan: This plan starts at $13 per month and allows users to send up to 500,000 emails per month to up to 50,000 subscribers. Aside from the features available in the Free plan, the Essentials plan includes A/B testing, custom branding, and insights based on user behavior.
- Standard Plan: This plan starts at $20 per month and allows users to send up to 1.2 million emails per month to up to 100,000 subscribers. Aside from the features available in the Essentials plan, the Standard plan includes advanced segmentation, multivariate testing, and send-time optimization.
- Premium Plan: This plan starts at $350 per month and allows users to send unlimited emails per month to an unlimited number of subscribers. Aside from the features available in the Standard plan, the Premium plan includes advanced reporting, priority support, and phone support.
Mailchimp also offers a Pay As You Go plan for users who prefer to pay per email sent. Non-profit organizations and charities are eligible for a 15% discount on Mailchimp's pricing plans, and users who add two-factor authentication to their account can receive a 10% discount for one month.
Can a virtual assistant use Mailchimp to assist a business?
Mailchimp can be a useful tool for outsourcing and virtual assistants to manage marketing campaigns for small businesses. A virtual assistant can help a business owner with various tasks related to email marketing, social media advertising, and other promotional activities using Mailchimp. Here are some examples of tasks that a virtual assistant can do using Mailchimp:
- Create and manage email campaigns: A virtual assistant can create and send email campaigns using Mailchimp's email templates. They can also help businesses manage their email list, segment it based on various criteria, and analyze the campaign's results.
- Design and launch landing pages: A virtual assistant can design and launch landing pages that are optimized for conversions using Mailchimp's landing page feature.
- Manage digital ads: A virtual assistant can create and launch digital ads to find new customers or retarget people who visited the business website using Mailchimp's digital ads feature.
- Create social media posts: A virtual assistant can create organic social media posts and ads to reach people where they're spending time using Mailchimp's social media marketing tools.
- Analyze marketing campaign results: A virtual assistant can use Mailchimp's marketing calendar and analytics features to review past campaigns and preview future posts to help businesses stay organized and productive.
Overall, Mailchimp's marketing platform provides a comprehensive solution for small businesses to manage their marketing campaigns. With the help of a virtual assistant, businesses can leverage Mailchimp's features to create personalized experiences for their customers and increase engagement.
