How to Start Outsourcing for Your Real Estate Business | ShoreAgents

How to Start Outsourcing for Your Real Estate Business

Outsourcing in the real estate business is gaining traction as more and more owners start to recognise the value. In an increasingly competitive environment, it makes sense to increase your margin by lowering your costs. Many administrative tasks can be moved offshore, freeing up your people and resources. Just because it needs to be done by your office, doesn’t mean it has to be done in your office.

When real estate business owners reach their tipping point and realise that outsourcing is not just a “nice to have” but a “need to have,” there’s just one question they have – how do I even start?

I have two answers to this. The first one is simple. Outsourcing is like bungee jumping. You just need to shut your eyes and take the leap. Yes, it’ll be scary, but with the right preparation, equipment and professional team in place, you’ll be able to enjoy the ride.

The second answer is more nuanced, and that’s what I’ll explore for the rest of this article.

Let’s start at the end

From a business perspective, asking how to start outsourcing isn’t the right question. Instead, think about how you want it to finish. What will your business look like with an offshore team working for you in the background? What new roles will your staff take on? What new opportunities for growth will you be able to explore?

What is the best that your business can be?

Think about that question and then work backwards from there — that’s how you start outsourcing.

Your ideal business model

In a lot of ways, the real estate business has changed a lot in the past few years. But in other ways, we’re still doing things the same old way. In sales, it’s collecting, qualifying and following up leads. For property management, it’s negotiating between owners and tenants.

We might be using software that makes things easier, but there’s a lot of administrative burden involved in every single transaction. And by transaction, I don’t just mean monetary ones. Every call, every email, every complaint, every maintenance request, every appointment is a transaction, and each one comes with its share of paperwork. Databases must be maintained, emails processed, utility bills followed up, books balanced, artwork designed and approved, and 10,000 other things each and every day.

Now think about your ideal business model. Picture a future where your salespeople turn up to work in the morning and their emails have been prioritised so they can tackle the most important ones first. Overnight enquiries have already been answered and three appointments have been booked into their calendar.

Or imagine if your property management team could start chasing up arrears first thing in the morning because the rental report has already been run and distributed?

Sounds amazing, right? Also sounds pretty expensive! But with a real estate virtual assistant, it’s not only possible but affordable.

There are also specialist roles that you can outsource, like bookkeeping, social media management, graphic design, website development, web chat, SEO, and video editing. The possibilities are limited only by your vision.

How to Outsource

Can you handle it?

If your vision is to have a team of five people delivering on all these things, you need to think from the start what those roles might actually look like. How will they integrate into your current systems? Who will manage the day to day oversight of those staff? And who will take care of training?

Basically, can your business handle a shift to outsourcing?

Moving part of your back office tasks offshore means knowing your systems intimately. At what point along a process can it be diverted? Do you have systems in place? Or are a lot of tasks done in an ad hoc way?

Outsourcing can help your business to grow in a massive way. However, the business owner can’t be the one responsible for everything. For example, even in a small team, can you really manage growth and take care of training at the same time? Who is going to be in charge of building out the systems and processes to make sure everything will work as smoothly as possible?

Whatever your goal is, whether it’s to cut costs or accelerate growth, or a bit of both, make sure you’ve planned all these things out before you start.

Prepare for success

I don’t want to scare anyone away from outsourcing. I am genuinely passionate about helping real estate businesses to grow by cutting costs and improving their systems. I jumped into the offshore world without any preparation and I’ll admit I made a few mistakes along the way. But I also learned a lot.

So that’s why I said at the beginning – outsourcing is a leap. You can hope for the best and just jump. Or you can have the right systems and resources in place to make it a smoother experience.

So to start outsourcing your real estate business, you need to have a good understanding of your systems and processes and where improvements can be made. Where are your gaps? Where are your blockages? What are the roadblocks that are preventing you from achieving your ideal business?

Once you understand your business, you are ready to start outsourcing.

FInding Real Estate Provider

Finding a provider

The first thing you’ll want to do is find a provider who is in line with your needs. There are many companies offering offshore services, but your ideal provider is real estate specific and understands what you need to achieve.

Other things to consider are human capacity and accessibility. Your provider should be located in an area that has a large pool of talent which is easily accessible for staff. It should be easy for them to take on new recruits and replace anyone who moves on or doesn’t cut it.

And obviously, you want an offshore business provider that has good infrastructure such as reliable internet, uninterrupted electricity supply, government-compliant HR practices and payroll, and safe and comfortable working conditions for all staff. You will need to do your research to make sure that they can actually deliver on what they promise.

In the real estate world, outsourcing makes sense. With the right preparation and the perfect provider, you will see improvements to your business immediately. You can drastically cut your admin costs, improve conditions for your local staff, and accelerate your growth. If you’re wondering when is the right time to start outsourcing, the answer is to start now!

0 Comments

Submit a Comment

Your email address will not be published. Required fields are marked *

Fight Fomo! Subscribe Now!

We are addicted to all things Real Estate! In our newsletter you will receive FREE tips on how to generate more leads, cut costs and automate your business.


Contributors

With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

The Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create BoxBrownie.com, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

If you have any interest in our services, the best thing to do is contact us.