Can You Really Outsource Your Real Estate Marketing?
A lot of companies outsource their back-office needs. They automate what they can, and hire remotely and offshore for the rest. It makes things faster, lowers their cost, and helps their team focus on other tasks. But these same companies may be missing out on the opportunity to outsource a lot more of the work they’re doing.
For example, it’s possible to outsource your real estate marketing. In fact, it could be one of the best choices you make for your company, especially if you’re new to the business, or you want to make some changes to see your company grow faster. Consider these options and ideas to get your real estate marketing outsourced effectively.
Most Business Owners Aren’t Marketers
The majority of real estate business owners aren’t marketers, and that’s a big reason why their businesses fail. If you don’t want to be among that group that doesn’t succeed, understanding marketing is important. It’s an area where you either need to learn how to do it or find someone you trust to do it for you.
You can even work on a combination of both when you work with someone you trust to help you develop marketing skills. Yes, you’re going to outsource your marketing. But you still need to understand the basics, or you won’t know who to outsource to and what to tell them about your requirements and needs.
Develop a Plan for Marketing
As you develop a plan for marketing you can focus more clearly on the kinds of things that matter most to your real estate business. Are you trying to get more sellers to list with you? Do you want to bring in additional buyers? Maybe there are other aspects you want to work on, as well, such as building a stronger reputation or being known for something specific.
Without a marketing plan, all of those things can be nearly impossible to accomplish. When you outsource your real estate marketing to a company that can develop a good plan for you, you’ll likely feel much more accomplished and settled when it comes to marketing your company. You can work on a plan of your own, but having professionals handle it is often much easier.
Put That Plan Into Action
The next thing you’ll want to do is put your marketing plan into action. If you’re working with professionals on the development of a plan, getting it moving should be seamless. You can outsource all of that work, from the people who design the overall plan to the people who fine-tune it after it’s been put into place.
The actual marketers can also be outsourced, as well. It’s extremely convenient to outsource your real estate marketing, and the benefits are impressive. You don’t have to worry about whether your marketing is being handled effectively, either, because outsourcing can provide significantly high quality and value for the long term.
Outsource the Requirements of That Plan
Not only can you outsource the actual marketing itself, but you can also outsource the monitoring of the plan and the requirements that need to be met. Essentially, you’ll be working with a company to create a plan for your real estate marketing. Then, you’ll be turning that agreed-upon plan over to people who will just handle all of it from that point.
All you need to do is sit back and let the marketing do the work you want and expect from it, such as bringing in more sellers to list with you and encouraging buyers to take a look at the properties your company has available. Strong marketing is what will allow your real estate company to succeed.
Many Marketing Areas Can Be Outsourced
If you’re not sure which areas you can outsource, you should know that the answer is most, if not all, of them. Your real estate marketing needs can include things like:
- SEO (creating neighborhood, city, and suburb pages)
- Blogging (content related to buying and selling, as well as investment properties)
- Facebook Ads (for properties that have just been listed or sold)
- Retargeting Ads (promoting brand awareness and testimonials)
If you’ve been trying to keep these things in house, but finding that it’s not working well for you, you can outsource your real estate marketing and take it off your list of worries. Not only does that help with your peace of mind, but it also helps with your company’s bottom line.
Outsourcing your real estate marketing may improve the relationships you have with your employees and the community, too, so you can grow your business, feel more confident, and focus on areas of your business and life that you want to give more attention to. It’s not difficult to outsource, and it offers significant benefits you don’t want to ignore for the growth of your real estate business.
Managing Director – ShoreAgents
With 14 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.
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