The Value of Outsourcing Real Estate Video Editing and Videography

A recent Realtor.com statistic shows that 61 percent of buyers think a virtual home tour is helpful when deciding to buy a home. A university study in the United States also found that properties with video tours sold at prices about 2 percent to 3 percent higher than thaose that didn’t. In Australia, a study found that homes with virtual tours received 80 percent more inquiries than those without the tours.

Clearly, real estate video is an important marketing tool. However, real estate agencies are better off outsourcing real estate video editing for several reasons.

Outsourcing Matches People With Their Specialty

people working in 1 laptop

Real estate video editing is a specialized, professional skill. Most real estate agents lack these skills. General marketing team members may know a little about editing videos, but it’s not their primary expertise.

In the best of real estate worlds, such as in a real estate utopia, you want your team members to perform the tasks they’re best at. You’ll get the best work that way. Team members will be at their most productive. You’ll also make your team members ecstatic when they do only the things they excel at. If they’re ecstatic, they want to stay with you instead of going to your competitor. They’ll also keep performing optimally. Outsourcing your video editing allows you to keep your in-house staff working on tasks within their specialty.

Professional Real Estate Video Editors Can Make Your Properties Shine

Professional Real Estate Video Editor

Professional real estate video editors know how to capture the attention of potential buyers. They also know how to make the property look its best. For example, they can remove unwanted background objects, dim lighting for special effects, and animate call-out features to explain property highlights. Or, they can superimpose architectural drawings over location footage, highlight the location on maps, and select just the right music. They can produce just the right intro to pique customer interest!

Outsourcing is Cost Efficient

Unless you’re a vast real estate agency, you probably don’t have enough real estate video editing work to keep a full-time employee busy. Hiring a part-time worker is always tricky because good part-time help is hard to find. You’ll also have to pay overhead such as social taxes, holidays, and pensions if you have in-house staff. Scaling up or down for seasonal workloads is also difficult with an in-house team.

Outsourcing, however, allows you to contract for as much or as little time as you need. You’ll pay only for the time in your contract. You’ll avoid the overhead. And, you’ll be able to scale up or down as your workload goes up or down.

A Real Estate Virtual Assistant Can Be the Best Option

real estate virtual assistant with headphones

Once you’ve decided to outsource, you could try to contract with a local video editor. You’d run advertisements on freelancer websites and social media. Then you’d look through the resumes, interview potential contractors, and select one. Finding one with real estate expertise may be difficult, depending upon your location. Training a video editor who lacks real estate expertise will require considerable time.

Also, even though using a freelancer gives you more scalability than a staff member, you’re still limited by the amount of work the contractor you choose can take on. You might need them to edit more videos, but their schedule may be full. Imagine being right in the middle of the peak sales season and not being able to get your videos edited quickly enough!

A more flexible option is choosing a real estate virtual assistant affiliated with a company specialising in real estate. The company will vet applicants and present them to you to interview. You won’t have to train them in the real estate industry; they’ll already have that knowledge. And, if you need additional help, the company will be able to find you another editor who can quickly take up the slack.

If you choose an offshore virtual real estate solutions company, you’ll likely save some money too. Real estate virtual assistants in the Philippines are keen to develop working relationships with clients in the United States, New Zealand, and Australia. They speak English, and they are willing to work at hours that are convenient to clients, even if it’s 4 a.m. in their location. The cost of living in the Philippines is much lower than in other countries, so wages are lower.

Key Takeaway

A virtual assistant specializing in real estate video editing can be a cost-effective way to increase your business and profits.

0 Comments

Submit a Comment

Your email address will not be published.

five × 4 =

    Fight Fomo! Subscribe Now!

    We are addicted to all things Real Estate! In our newsletter you will receive FREE tips on how to generate more leads, cut costs and automate your business.


    Guest Experts

    CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

     
    Jo-Anne Oliveri

    A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.

     
    Iain French

    He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

     
    Dave Stewart

    She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

     
    Ellen Bathgate

    He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

     
    Ben Burton

    With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create BoxBrownie.com, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

     
    Brad Filliponi

    With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

    Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

     
    Mike Hillsdon

    Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

     
    Sarah Bell

    Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

     
    Joel Leslie

    He is a mental skills & mindset coach, and founder of  Jet Xavier Consulting Agency. Jet Xavier has conducted over 4000 elite human performance coaching and training sessions with various real estate agents and major agencies across Australia and overseasHe is a pioneer in the Real Estate industry as his training and coaching techniques bring the latest neuroscience, positive psychology, and elite human performance models to agents and principals helping them to create success at every level.

     

    Jet Xavier

    He is the founder & CEO of Properti.ai. Craig has spent the last 25 years at the forefront of technology, marketing, and business building in Australia and around the world. He has built and sold 2 technology companies to NYSE listed US companies.
    Having worked with Google, Amazon, Telstra as a technology provider to some of the largest Industry brands including REA, Corelogic, LJ Hooker, REIQ, and many others in the Real Estate industry.
    What separates him from most is a rare mix of technology innovation that can be applied to business growth and marketing strategies.

     

    Craig Deveson

    He is a dynamic and seasoned leader and expert in the world of both technology and property. For over 20 years, Josh has been using his expertise in strategy, product, technology, and marketing to make significant notable transformations in Fintech, PropTech, and the interplay of technology and humans. Josh now leads PropTech start-up company Little Hinges, a world leader in digitising space.

     

    Josh Callaghan

    He enjoys using construction principles to help businesses grow. He studied Civil Engineering and worked in construction for over a decade. Jarren founded Harvey PM Services to help business owners discover their foundations and turn their blueprints into reality. He is currently working with partners in Australia to shake up the property management world.

     

    Jarren Harvey

    He is the Chief Digital Strategist at Market Buy – Online Offer Management, he’s a Facebook Certified Professional and has spent the last 30 years working in tech, the last 10 specifically in prop tech. While John spends most of his time building out Market Buy’s digital strategy, he’s also responsible for Check My House Price and has generated over $1.6billion worth of commission leads for agents throughout Australia and New Zealand.

     

    John Hellaby
    Flussos

    Still want to know more about our services?