One area that can cause anxiety for real estate business owners is the plethora of technology options out there. Rest assured, we’ll have you covered here too. Real estate tech has grown in leaps and bounds over the past decade, and it’s not always easy to figure out which is the best solution for you.
It’s important to know that not all tech is the same. Different products are solving for different problems. Some focus on managing the financial side, others help you keep track of your rent roll, and some specialize in finding and nurturing new clients. And then there’s the tech that tries to do everything in one package – sometimes more successfully than other times.
While there are a lot of similarities between different real estate agencies, the fact is your business is not the same as the one down the road. Our technology posts will help you to understand the differences between the various offerings and how each one applies to your particular business. Knowledge is power, right? Prepare to get to know A LOT about how technology can revolutionize your business.
When we talk about real estate technology, we’re talking about more than just the essential property management and sales trust accounting software you need for day-to-day management. As mentioned, we’re also talking about software like customer relationship management (CRM) tech, which can help you track and manage your potential customers. The right CRM will help you to identify who your leads are, target them, and warm them up. There are amazing tools out there that are designed to generate leads. Then, once you have customers in your lead funnel, you can use automated drip campaigns to move them along the sales process.
Then there’s a cloud-based software which is 100% essential these days. Some people shy away from cloud computing because of security concerns, but the reality is that it’s usually much more secure than anything you could house in your office. Have a read about how our Director, Stephen Atcheler, moved to the cloud and made the switch to Property Me.