ShoreAgents Blog

Choosing the Right Remote Real Estate Expert

Choosing the Right Remote Real Estate Expert

Business process outsourcing (BPO) involves hiring third parties to perform business tasks. BPO is one of the fastest-growing industries. The global BPO market is expected to reach 525.2 billion USD by 2030. Like companies in many other industries, real estate...

Real Estate BPO Services

Real Estate BPO Services

Business Process Outsourcing (BPO) occurs when a company employs a third-party to perform one or more of the company's business functions. Manufacturing companies were the first to outsource business processes as a supply chain management strategy. Now, companies...

How to Boost Real Estate Ads on Facebook

How to Boost Real Estate Ads on Facebook

Facebook has almost 3 billion active users worldwide, and the average adult spends about 38 minutes daily on the platform. With that many users, investing time and money in real estate Facebook ads makes sense. What Are Some Ways to Boost the Effectiveness of Real...

How To Manage a Commercial Property

How To Manage a Commercial Property

Commercial real estate is an excellent investment with solid returns and, in many countries, substantial tax advantages. It provides a hedge against inflation, while many other investments do not. But commercial property management is not a passive activity....

Is Hiring a Virtual Property Manager Worth It

Is Hiring a Virtual Property Manager Worth It

Hiring virtual assistants is the new normal, according to Entrepreneur magazine. Companies that support this "new normal" will continue to thrive in the future, the magazine says. The real estate industry is no exception. Hiring a property management virtual assistant...

Best Virtual Assistant for Property Management

Best Virtual Assistant for Property Management

A real estate investor or property management firm depends upon excellent day-to-day property management to retain its current customers. It also depends upon these customers to provide good online reviews. Good property management improves the value of the property...

SEO Services for Real Estate Investors

SEO Services for Real Estate Investors

The Internet is a significant factor for many people in any rental or purchase decision. Prospective renters will search for properties to rent using Google or other search engines. Research shows that where a business appears in the search rankings has a major effect...

Best Real Estate Lead Generation CRM Software

Best Real Estate Lead Generation CRM Software

Real estate agents depend upon leads and relationships to build their business. Suitable software tools can help agents to generate these leads and manage customer relationships. Here are some of the best software tools for real estate CRM and lead generation. Market...

When to Hire a Real Estate Administrative Assistant?

When to Hire a Real Estate Administrative Assistant?

Your real estate business is growing. You have a calendar full of appointments and are completing more transactions. It may be time to hire a real estate administrative assistant. When to Hire a Real Estate Administrative Assistant? A general rule of thumb is to hire...

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    The ShoreAgents Real Estate Blog

    The Offshore real estate blog is your one stop spot for absolutely everything to do with the real estate industry.

    You already know that we are the number one solution for offshore real estate staff. And here on the ShoreAgents blog, you can learn about so much more than offshore. You’ll hear from industry experts about all aspects of real estate. We’ll be talking about everything from marketing and artificial intelligence, to growing your rent roll, protecting your income, staffing, automation, and advertising. Basically, if you have a burning question about this incredible industry, you will find the answer here.

    real estate blog

    Real estate business

    It can be easy to think that real estate is a simple business. It’s just buying and selling houses, right? Those of us who have been in the biz for a while know that it’s much more complicated than that. First of all, how do you find the houses you want to sell? Then, how do you get people in to view the property? What rules and procedures need to be followed? How do you negotiate tricky financial laws, all while building a strong reputation? And then finally, how do you do this in the most efficient way possible so that you can pocket more of the commission and grow your business?

    These are questions without any easy answers. They involve knowing a lot about lead generation, marketing, staffing, legal, and accounting. And that’s just the start! When it comes to the day-to-day management of your real estate business, you obviously want to see it grow, succeed and become streamlined. That’s when it’s essential you need to know about the latest marketing trends, Facebook ads, CRM, property tech, offshore staffing, automated drip campaigns, funnel management and - well, we could go on.

    We here at ShoreAgents know that there are 10,000 things to keep on top of in this business. We know, because we have been real estate business owners ourselves. We have faced these challenges, found solutions, and want to share those with you. And by engaging other experts to write for us - amazing people like Jo-Anne Oliveri and Jet Xavier - we deliver to you the best real estate learning experience on the web.

    Real estate marketing

    One aspect we’re particularly interested in is real estate marketing. Gone are the days where you could just stick a sign up in the front yard and hope for the best. Real estate business owners need to be marketing pros. And that means more than just following the latest trend. Depending on your target demographic, you should be using Facebook or Instagram. Maybe there are real estate influencers you can leverage. Or you can expand your reach in tangential ways, like through real estate podcasts or diversified real estate websites.

    We often think of lead generation as the first step in the real estate marketing funnel. But there’s important work to be done in warming up those leads first through community engagement, providing great content, and giving away valuable information. Everybody loves a freebie, and there are clever ways you can get potential customers to know about you before they’re even thinking about buying or selling. That way, when it’s the right time for them, they come straight to you.

    There are so many amazing tips and tricks that our experts want to share with you, from technology like the Facebook pixel to a variation on the good old open home.

    Real estate technology

    One area that can cause anxiety for real estate business owners is the plethora of technology options out there. Rest assured, we’ll have you covered here too. Real estate tech has grown in leaps and bounds over the past decade and it’s not always easy to figure out which is the best solution for you.

    It’s important to know that not all tech is the same. Different products are solving for different problems. Some are focused on managing the financial side, others help you keep track of your rent roll, and some specialise in finding and nurturing new clients. And then there’s the tech that tries to do everything in one package - sometimes more successfully than other times.

    While there are a lot of similarities between different real estate agencies, the fact is your business is not the same as the one down the road. Our technology posts will help you to understand the differences between the various offerings and how each one applies to your particular business. Knowledge is power, right? Prepare to get to know A LOT about how technology can revolutionise your business.

    When we talk about real estate technology, we’re talking about more than just the essential property management and sales trust accounting software you need for day to day management. As mentioned, we’re also talking about software like customer relationship management (CRM) tech which can help you keep track of and manage your potential customers. The right CRM will help you to identify who your leads are, target them, and warm them up. There are amazing tools out there which are designed to generate leads. Then, once you have customers in your lead funnel, you can use automated drip campaigns to move them along the sales process.

    Then there’s cloud-based software which is 100% essential these days. Some people shy away from cloud computing because of security concerns, but the reality is that it’s usually much more secure than anything you could house in your office. Have a read about how our Director, Stephen Atcheler, moved to the cloud and made the switch to Property Me.

    Real estate staffing

    If all this technology sounds a bit overwhelming, don’t stress. That’s where smart staffing comes into play.

    Clever business owners work smarter not harder. You don’t want to implement technology that is going to confuse your staff and weigh your business down. By utilising real estate offshore staffing, you can make sure all the fiddly bits and pieces get done so that your technology works for you.

    If you’ve never used a CRM before, it can seem a bit overwhelming. But you can help your staff along the learning curve by hiring a real estate virtual assistant. When you combine your perfect tech solution with this new staff member, you can make sure your sales team starts each day with a list of warm leads to contact without having to trawl through their overstuffed inbox.

    There are so many ways that a real estate VA can supercharge your business. We cover some of that in our post specifically about what a real estate virtual assistant can do.

    Real estate offshoring

    As well as providing the best information about what offshore staff can do for your real estate business, we also share essential insider info about the offshore industry itself. There are many avenues into offshoring and it’s easy to get burnt. You’re dealing with business operators in another country and the whole process can be a bit opaque.

    One of the many things we pride ourselves on here at ShoreAgents is our transparency. Whether you choose us or another provider, we want you to know everything about how the offshore biz works. How much does it cost to hire a real estate virtual assistant? What exactly does a service provider provide? What pensions and other employer contributions need to be factored in? How do you choose an offshore service provider when they’re not all the same?

    With our expert knowledge, you’ll be able to find out everything you need to know about offshoring for your real estate biz.

    Real estate training

    And of course, your amazing team (whether domestic or offshore) deserves the best training. Well-trained staff work have a solid understanding of the overall business and why certain things need to be done, they know which tools can make their life easier, and they work better as a team. That’s why proper professional development is more than just sending your new recruit off to a three-day training course.

    Naturally, we offer comprehensive advice about training your offshore staff. We even offer our own VAs who are fully trained in property management systems.

    But we also understand that local staff need great training solutions too. In order to really benefit from offshoring parts of your real estate business, you need to get buy-in from your current staff. For your new cross-border team to work seamlessly, your domestic staff will need to embrace new ways of doing things, like using Dropbox, online forms, project management software and CRMs.

    Part of that is understanding how different cultures understand the world. We have some great posts lined up about how Filipino culture is different to Australian, American and British culture, and how to work with it rather than against it.

    Basically we'll be giving unique real estate training techniques that you won’t be able to find anywhere else. No one on the web knows as much as we do about how to get the most out of real estate staff and how to integrate offshore assistants into your domestic team.

    The future of real estate and beyond

    One thing we know for sure, the real estate business is changing ever faster and faster. If your business hasn’t already embraced some of these new technologies, soon it’s literally going to be too late.

    This isn’t scare-mongering. The next wave of technology is already approaching, so if you haven’t gotten on the bandwagon yet, you’ll struggle to keep up.

    Savvy real estate business owners are using artificial intelligence and bots to pursue leads and handle sales enquiries. They’re building their brand through podcasts, social media and content. They’re leveraging the latest marketing tools like Facebook ads to dominate their field.

    We love this stuff. We actually love it. When we hear about a newer and smarter (and cheaper) way of making more money in the real estate business, we learn everything we can about it and apply it in our own business. And we are not shy about sharing what we learn.

    Guest Posting

    We’re building an amazing online resource for real estate professionals who are ready to take their business to the next level. If you have the knowledge and know-how on any aspect of real estate and you want to share it with our readers, we are currently welcoming guest posts.

    If accepted, your post will be edited and laid out by our professional team to make sure it’s of the highest quality. We’re happy to include backlinks to your own site to boost your own profile because we believe strongly in the power of teamwork and collaboration. If you have a great idea for a blog post for the ShoreAgents blog, get in touch. Ideally, send us a 200 word overview of your content idea, a few paragraphs about your experience, and links to your website and LinkedIn.

    Guest Experts

    CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

    Jo-Anne Oliveri

    A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.

    Iain French

    He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

    Dave Stewart

    She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

    Ellen Bathgate

    He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

    Ben Burton

    With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

    Brad Filliponi

    With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

    Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

    Mike Hillsdon

    Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

    Sarah Bell

    Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

    Joel Leslie

    He is a mental skills & mindset coach, and founder of  Jet Xavier Consulting Agency. Jet Xavier has conducted over 4000 elite human performance coaching and training sessions with various real estate agents and major agencies across Australia and overseasHe is a pioneer in the Real Estate industry as his training and coaching techniques bring the latest neuroscience, positive psychology, and elite human performance models to agents and principals helping them to create success at every level.


    Jet Xavier

    He is the founder & CEO of Craig has spent the last 25 years at the forefront of technology, marketing, and business building in Australia and around the world. He has built and sold 2 technology companies to NYSE listed US companies.
    Having worked with Google, Amazon, Telstra as a technology provider to some of the largest Industry brands including REA, Corelogic, LJ Hooker, REIQ, and many others in the Real Estate industry.
    What separates him from most is a rare mix of technology innovation that can be applied to business growth and marketing strategies.


    Craig Deveson

    He is a dynamic and seasoned leader and expert in the world of both technology and property. For over 20 years, Josh has been using his expertise in strategy, product, technology, and marketing to make significant notable transformations in Fintech, PropTech, and the interplay of technology and humans. Josh now leads PropTech start-up company Little Hinges, a world leader in digitising space.


    Josh Callaghan

    He enjoys using construction principles to help businesses grow. He studied Civil Engineering and worked in construction for over a decade. Jarren founded Harvey PM Services to help business owners discover their foundations and turn their blueprints into reality. He is currently working with partners in Australia to shake up the property management world.


    Jarren Harvey

    He is the Chief Digital Strategist at Market Buy – Online Offer Management, he’s a Facebook Certified Professional and has spent the last 30 years working in tech, the last 10 specifically in prop tech. While John spends most of his time building out Market Buy’s digital strategy, he’s also responsible for Check My House Price and has generated over $1.6billion worth of commission leads for agents throughout Australia and New Zealand.


    John Hellaby

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