Grow your Real Estate Business through Outsourcing | ShoreAgents

Grow Your Real Estate Business

So, you want to grow your Real Estate Business? Well, you would not be in business if that was not the aim, as it is very rare to find an unmotivated person starting a business in the first place. However, this may be the dream, but it can be a lot harder than first thought. In this article, we will talk about building out the product and then how to market it. It is no use having a great product that nobody knows about.

With Real Estate, some may not call it a product; most will call it a service. However, I think of this a little differently. It is not a service if it is 100% consistent.  If you achieve this, it is a product. The frustrations from a consumer for any business are one time, they have a great experience and then other times, they do not. These are due to many reasons. The main factor is a lack of process, because if there is a strong process underpinning the product, then it will be delivered in the same way, every time.

You cannot grow a Real Estate Business on a poor product. You also do not want to go all-in on marketing, as you will expediate your failure, as you are speeding up the process of letting the market know that you have a flawed product. For Real Estate, your product is two things, managing people’s investment properties and helping people move from one home to another, on the sales side. So how do you do this in a consistent way?

Let’s talk about Real Estate Sales. If you are the business owner, the aim is to replace yourself in the selling role and become a leader, with a team of Sales Agents out there, delivering your product. When I had my Real Estate Agency, I found this very frustrating, hiring Real Estate Agents but not having any control over what they say. If someone rings in, from our marketing efforts, conceding that they would like to get their home on the market, I could see how they may have a very different experience.

Grow your real estate business - 1

This had to stop. That was my obsession until I finally cracked it and built our own listing presentation and delivery that was consistent from agent one to agent two. Once we had this in place, the only variations were based on the personality of our agent, delivering the presentation. This minimised a lot of risks.  However, it was difficult to find experienced agents to follow it, so we made the pivot and only hired new people to the industry, that we could train to deliver our product, our way, every time. Sales was now fixed and we just needed to work out how to attract more property owners, looking to sell. That’s what we set out to do, as an addiction.

Before we move on, we need to address property management.  This the biggest asset of any Real Estate office.  All I can say is, they were the same frustrations, again and again with Property Managers.  They wanted to do things their way, which was not in line with what we wanted to deliver. The roundabout continued until we had to, once again, hire new Property Managers that would follow what was in our process. Yes, they were new and very green, however, they quickly learnt how to manage an investment property and the relationship with the Property Owner. Our Property Management Department had standards. Also, a key to the success was a bonus structure that remunerated the PM for following the processes to a high standard.   

 

“What gets rewarded gets done”

The product was officially ready for the market and the only challenge to overcome was finding people who needed what we had to offer. This is where it gets exciting. As for me, personally, I love attracting new businesses knowing that the process will take care of the rest, and the majority of new leads will turn out to be dollars in the bank account. Let’s not beat around the bush.  It is the money we are chasing, loving what we do day to day, is simply a bonus.

When assessing what marketing you will do, you must look at your budget and the return on investment from each avenue. The easy thing in Real Estate is that the main goal will all end up at the exact same point, which will be either a listing appointment or an appointment with a landlord to manage their property.  Ultimately, this is the goal.   You should aim to have every marketing effort end up here.  These are all the areas that you need to consider, but where do you start?

Grow your real estate business

The list of all the things you have to do is endless and they all require effort, in different amounts. The ones with the easiest execution, I can say from experience, have the least return. The mother of all marketing is SEO because it is free. Once you get it right, it will lead down a path where you will have new business coming to you, when they have decided they want it. If you really want to grow your Real Estate Business, this is where you start. If you want to learn more about this, head over to our Real Estate SEO page for the “how-to” explained!

With SEO, it is really pretty logical actually.  Research the way people will find you, or more importantly, need your product and take it from there.  If they want a Real Estate Agent, they will type Real Estate Agent (Suburb).  So, what do you do?  Build a page that answers that query, in a unique way, with a solid call to action on the page.  You want to inspire them to take action.  If our page builds trust and relevance, they are likely to buy.

I can tell you, I practice what I preach.  I frustrate my team and business partners, with the SEO obsession. However, it does pay off. Therefore, the frustration is worth it.  I make no secret of the fact, that everything I write, has intent.  In this article, I want to rank for “Grow your Real Estate Business”.  Why?  Because I sell low-cost, talented staff, that can do exactly that, in every area.  More importantly, I looked and polled my audience of what they would search to look for, what we are selling, and it was evident.

Top 2 terms by far.

Real Estate Virtual Assistant and Real Estate Outsourcing.  Now, I don’t care where you are located and on what device.  If we are not first page for these terms, when you search, I would be very surprised. My tools tell me that we do extremely well globally.

 

real estate virtual assistant rank

Real Estate Virtual Assistant rank

 

real estate outsourcing rank

Real Estate Outsourcing rank

 

real estate virtual assistant google search

Real Estate Virtual Assistant on Google Search

 

There you have it, first page, and the reason why is a calculated approach to moving this page to number 1 in Google.

This is where I would start if I was looking to grow my Real Estate Business again. The reason as to why is really simple. Time! It takes so long for Google to give you credit for what you are trying to achieve. Organic will take you a lot longer.  So it is best to start there, from day dot, whilst then it will allow you to build out some of your other methods, whilst your keyword goals are getting noticed.

I will cover off more on these methods.  In fact, I am in the process of building a complete “How-to” on all of these marketing methods, one by one and in extreme detail. I appreciate you taking the time to read this and I must say I love your commitment to growing your Real Estate Business.  If you are obsessed with it, reach out to me and let’s do it!

1 Comment

  1. Avatar

    Great article, spot-on as always mate.

    Reply

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Contributors

With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

Currently the Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create BoxBrownie.com, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

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