For single top-performing agents, do you need a Real Estate PA or VA?

by Stephen Atcheler | Jan 15, 2021 | Real Estate Training | 0 comments

There seem to be some set rules in Real Estate for at what time you need to hire a Real Estate Personal Assistant, and I am not sure why. These rules seem to be made up a long time ago where there was not such a thing like a Virtual Assistant. The rule states at between that $300k to $500k, you should be looking for a Red Admin Assistant, as you will see in the previous article, I wrote about a comment “Tom Panos” made.

However, my theory is if you need assistance to grow and you can afford it, get it. This assistance will free up your time so you can prospect harder, nurture future hot sellers, and sell more property. So, if you can get a Real Estate VA for 1/3rd of the cost of a Real Estate PA, then you should be able to afford one easily at a 3rd of the target GCI set in the rule, right?

So, if you are writing $100k and you need help, you can now afford to hire a Virtual Assistant who can take away the “RED” tasks, which are back office. At ShoreAgents, we have completed a course that trains our staff to be a Red VA for a Real Estate Business or agent. Please see image below of the workflow highlighting where a red VA will be involved.

See here the table of contents in our course so you will be aware of what we go through with them and what knowledge they will have before they start working for you.

Our Red VA will work with you to take a property all the way from listed to live and to settlement in the admin space. We can help you get set up with systems that will help run your VA using our preferred online management tool ClickUp. Running a VA is not just a plugin-and-play solution. It does take quite a bit of setup and training like hiring any employee, and if you think that you will have no responsibility to train, then it is not for you.

Running a business and being an agent are the same thing. You are in it to make money, and your actions will directly account for how much income you will make. You need to treat the business like a business, and that means taking responsibility in the space of systems and training to develop the right people to move your business forward. If you are considering this, you must do these two things before you get started.

Read the “Offshore Tipping Point” so you are aware of exactly what you are getting yourself into.
Read the “E-myth: Why Most Businesses Don’t Work and What to Do About It.” This book will teach you all about the need for solid systems.

Thanks for your time, get reading.

About Author

Stephen Atcheler
Managing Director – ShoreAgents

With 14 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Connect with him on:

0 Comments

Submit a Comment Cancel reply

Guest Experts

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create BoxBrownie.com, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

Joel Leslie

He is a mental skills & mindset coach, and founder of Jet Xavier Consulting Agency. Jet Xavier has conducted over 4000 elite human performance coaching and training sessions with various real estate agents and major agencies across Australia and overseas. He is a pioneer in the Real Estate industry as his training and coaching techniques bring the latest neuroscience, positive psychology, and elite human performance models to agents and principals helping them to create success at every level.

Jet Xavier

He is the founder & CEO of Properti.ai. Craig has spent the last 25 years at the forefront of technology, marketing, and business building in Australia and around the world. He has built and sold 2 technology companies to NYSE listed US companies.
Having worked with Google, Amazon, Telstra as a technology provider to some of the largest Industry brands including REA, Corelogic, LJ Hooker, REIQ, and many others in the Real Estate industry.
What separates him from most is a rare mix of technology innovation that can be applied to business growth and marketing strategies.

Craig Deveson

He is a dynamic and seasoned leader and expert in the world of both technology and property. For over 20 years, Josh has been using his expertise in strategy, product, technology, and marketing to make significant notable transformations in Fintech, PropTech, and the interplay of technology and humans. Josh now leads PropTech start-up company Little Hinges, a world leader in digitising space.

Josh Callaghan

He enjoys using construction principles to help businesses grow. He studied Civil Engineering and worked in construction for over a decade. Jarren founded Harvey PM Services to help business owners discover their foundations and turn their blueprints into reality. He is currently working with partners in Australia to shake up the property management world.

Jarren Harvey

He is the Chief Digital Strategist at Market Buy – Online Offer Management, he’s a Facebook Certified Professional and has spent the last 30 years working in tech, the last 10 specifically in prop tech. While John spends most of his time building out Market Buy’s digital strategy, he’s also responsible for Check My House Price and has generated over $1.6billion worth of commission leads for agents throughout Australia and New Zealand.

John Hellaby

Still want to know more about our services?

LEARN MORE