Real Estate Photography: Saving Money by Outsourcing Photo Editing

According to the Wall Street Journal, real estate photography is worth $1,000 or more. The WSJ article said that real estate listings with lovely photos gain anywhere from $934 to more than $116,000 over the asking price. Real estate photography, then, is influential in showing the property in its best light and obtaining the best price.

Producing polished real estate photographs requires excellent photo editing skills. However, real estate photo editing is time-consuming, and if you’re like many agency owners, neither you nor your staff really enjoys it. Even if you can tolerate photo editing, the task might not necessarily be the best use of your time. For example, consider how many more properties you could photograph and sell if you could outsource the editing. Or think about how much more time you could devote to meeting new potential clients or marketing other properties? Or, think about how much more time you could spend on leisure time pursuits you love?

If the above reasons aren’t enough to convince you to outsource your real estate photo editing, here are some others.

You’ll Have Access to Skilled Resources

Skilled Virtual Assistants

Photo editing is a specialty. You could spend your time and money on a special course to learn how to edit photos, but you still won’t learn the craft as well as a professional photo editor already knows it. Also, professionals constantly update their knowledge as new software and techniques come out. You’d have to spend a lot of additional hours to keep up your knowledge, even after you took time for the initial photo editing course.

Outsourcing is More Cost-Effective than Hiring

You could hire a professional, but hiring requires time and money. You have to advertise the job, sort through hundreds of resumes, then choose a photo editor. If the editor doesn’t already know the real estate business, they’ll have a learning curve. You’ll also have additional overhead with an employee that goes beyond just their hourly rate.

When you outsource to an agency specializing in real estate virtual assistants, most of the hiring work is already done for you. The agency will choose qualified candidates to meet your specifications and present them for an interview. They’ll already have real estate knowledge and experience. And, you’ll avoid paying all the overhead of having an employee.

You’ll Receive Objective Feedback

positive feedback

A professional can give you invaluable, unbiased feedback on how to improve your real estate photography. They can share different angles, make lighting suggestions, or recommend different shooting styles. The better your photography is, the more likely you are to sell your properties quickly and for the maximum price.

Professionals can also share ways to improve your photo turnaround time so that you can list properties more quickly.

You Can Get the Work Done While You Sleep or Party

happy virtual assistant working in cozy place

You’ll be able to send your photos for editing and then move on with the rest of your day. Depending on where you work and where your real estate virtual assistant is based, they might complete the task while you are asleep, having dinner with your family, or enjoying an afternoon of golf.

A Professional Works More Efficiently

virtual assistant working efficiently

A professional photo editor will also complete the job much faster than you could or faster than a non-specialized staff member could. They edit photos all the time, and their skills and familiarity pay off in time savings.

Offshore Outsourcing Saves Even More Money

computing money

If you live in a country with a relatively expensive cost of living, such as the United States, Australia, or New Zealand, you can save a lot of money by outsourcing your real estate photo editing offshore to a country with a lower cost of living. The Philippines is one popular offshore location for English-speaking countries. Most Filipinos speak English fluently, and they are keen to work with real estate business leaders from English-speaking countries. Because the cost of living is substantially lower there, labour rates will be lower, too.

So What’s Stopping You?

High-quality photographs improve the value of the property in the buyers’ eyes. A professional real estate photo editor is specifically trained in the best techniques for improving real estate photos. They can edit quickly and provide you with suggestions to enhance your photos and processes. Outsourcing your photo editing can give you time to spend on profitable and fun activities while saving you money.

So what are you waiting for?


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