Are People Seeing You and Your Signs Everywhere?
This must be the simplest yet most effective strategy that agents really don’t give enough attention to. Everyone is so fixated on all these different new methods, which is understandable. I love all the new whizzbang ways of doing things, too. However, what I am saying is combine the old with the new.
If you control signs, you control listings.
This was explained to me early on in my career. I learned to think of signs as billboards for my business. Wouldn’t you want 50 billboards out in your area of service?
So how do you get more billboards out there My foolproof tactic was to hit main roads as they do not get much attention. I loved main road listings and I really did not give a stuff whether they never sold because they were billboards. Every person in and out of my area would see me everywhere because I had so many signs out and about.
This strategy worked really well for inbound enquiries. We would literally get so many calls from signage that we got to a point where we sat at 30% of our market for listings. Once you get here you just need to stay there and focus on staying top of mind.
Let’s now talk about how you can replicate that same strategy online.
What is better than an owner seeing a “for sale” sign? A “sold” sign. What I came up with was a way for owners to not just see “sold” signs on the street, they would also see them online whenever they opened their phone or laptop.
The first step you need to do is get a designer to create your Google display banners. You will note that they are not the same dimensions as your regular signs so you will need to get a bit creative. Use a real home you have sold in the background for authenticity.
Once you have created all the banners, you will need to set up a Google ads account if you do not have one already. It isn’t difficult to do; you can do it in an afternoon, no dramas. If you do have any trouble, I suggest you do a Google ads course. There are plenty on Udemy.com.
In Google Ads, create a new campaign and select Display Ads. Then you will need to pick your target. This is actually pretty obvious so let’s not overcomplicate it. Who do you want to see your signs? The answer is: everyone.
There are a few rules you need to be clear of when it comes to Google. It will tell you if you have an error and why. The main one is that it needs to know that it is your company so it expects to see a logo somewhere. Also, the destination must match the image. So if you’re advertising sold properties, let it land on the sold section of your website.
Once you’ve got everything set up – and set a budget – your banners will start to appear all over the web. You will have your signs, your billboards, in front of hundreds or thousands of new eyeballs.
This is obviously a very short introduction to this method. There are a lot more things to consider. But hopefully, this is enough to get you started and so you can get a handle on it and even enjoy it.
If you would like to know more about this strategy, or anything else to do with Google banners, feel free to reach out to me in person on LinkedIn or through our website.