Are People Seeing You and Your Signs Everywhere? | ShoreAgents

Are People Seeing You and Your Signs Everywhere?

This must be the simplest yet most effective strategy that agents really don’t give enough attention to. Everyone is so fixated on all these different new methods, which is understandable. I love all the new whizzbang ways of doing things, too. However, what I am saying is combine the old with the new.

If you control signs, you control listings.

This was explained to me early on in my career. I learned to think of signs as billboards for my business. Wouldn’t you want 50 billboards out in your area of service?

So how do you get more billboards out there My foolproof tactic was to hit main roads as they do not get much attention. I loved main road listings and I really did not give a stuff whether they never sold because they were billboards. Every person in and out of my area would see me everywhere because I had so many signs out and about.

This strategy worked really well for inbound enquiries. We would literally get so many calls from signage that we got to a point where we sat at 30% of our market for listings. Once you get here you just need to stay there and focus on staying top of mind.

Let’s now talk about how you can replicate that same strategy online.

What is better than an owner seeing a “for sale” sign? A “sold” sign. What I came up with was a way for owners to not just see “sold” signs on the street, they would also see them online whenever they opened their phone or laptop.

The first step you need to do is get a designer to create your Google display banners. You will note that they are not the same dimensions as your regular signs so you will need to get a bit creative. Use a real home you have sold in the background for authenticity.

Once you have created all the banners, you will need to set up a Google ads account if you do not have one already. It isn’t difficult to do; you can do it in an afternoon, no dramas. If you do have any trouble, I suggest you do a Google ads course. There are plenty on

In Google Ads, create a new campaign and select Display Ads. Then you will need to pick your target. This is actually pretty obvious so let’s not overcomplicate it. Who do you want to see your signs? The answer is: everyone.

There are a few rules you need to be clear of when it comes to Google. It will tell you if you have an error and why. The main one is that it needs to know that it is your company so it expects to see a logo somewhere. Also, the destination must match the image. So if you’re advertising sold properties, let it land on the sold section of your website.

Once you’ve got everything set up – and set a budget – your banners will start to appear all over the web. You will have your signs, your billboards, in front of hundreds or thousands of new eyeballs.

This is obviously a very short introduction to this method. There are a lot more things to consider. But hopefully, this is enough to get you started and so you can get a handle on it and even enjoy it.

If you would like to know more about this strategy, or anything else to do with Google banners, feel free to reach out to me in person on LinkedIn or through our website.


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With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

The Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

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She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

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With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

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A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

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