Create Separate Suburb Pages to Increase Your SEO Rankings!

Create Separate Suburb Pages to Increase Your SEO Rankings!

This may be the most useful piece of information you apply in 2020 and you will probably not thank us until 2021!

The tip for today is related to Google’s search engine, which to say the least can be extremely confusing. Today I will let you in on the secret to creating a page structure that will get you to number 1 for your preferred suburbs in less than a year.

Firstly, though, how and why would you want to rank for a keyword? Well if you know which keywords people search for and how many of them search for them, you will know which keywords are ranking and for what.

I’ll show you a scenario using ShoreAgents Global Realty. Let’s say our office is located in Coorparoo, QLD and we want to be found in that area. So how would people find us? I’ve used a keyword tool to see how many people are searching for real estate Coorparoo, and you can see the results below.


real estate coorparoo

Volume: 390/mo | CPC: $1.58 | Competition: 0.35


real estate agents coorparoo

Volume: 90/mo | CPC: $11.58 | Competition: 0.79


Okay, a bunch of numbers. Let me explain this to you in a way that makes sense.

Volume is the number of people who searched for the keyword. So around 390 people typed the words ”real estate Coorparoo” into Google on a monthly basis.

The CPC is the cost per click. Basically, if we placed an ad with those keywords, it would cost us $1.58 per click.

I think that’s pretty straightforward. The competition number is a little trickier. A competition rating of.35 means that this keyword does not have a lot of people targeting it. [what does this part mean? I think you need to expand]

It’s a different scenario when you look at the keyword “real estate agents Coorparoo”. The cost per click is ten times higher and the competition rating is more than double.

So how do you make these numbers work magic for your business? I’ll explain one of my strategies now. It’s just a suggestion, and, like anything that will bring in dollars, it isn’t easy. This will take time and energy. But SEO is what we call a long game.

Firstly, you need to write 1600-1800 words of unique content on the suburb that you are going after. So, if we were trying to rank in Coorparoo that’s what we would do. The main heading should be the main keyword and the second point can be the sub keyword. If you have any other points you can add them in as headings. But the main goal should be the main keyword – in this case, real estate Coorparoo.

I have given you the basic ingredients in this article, but I haven’t given you the whole recipe! . We have a team that can create and execute a plan that will see you on page one for any suburb you want. You do have to be 100% committed to your part of the job, though, which is not so easy. [what is this part of the job?]

Maybe you’re thinking that 390 visitors isn’t a huge amount. Okay. So imagine if you have 10 suburbs and each gets you 390 visits a month. That’s an extra 3900 visitors to your site, or almost a thousand a week. Would that not result in at least an extra listing or management each and every month?

Okay, now I’m going to give you one invaluable piece of info that will transform your search ranking. Are you ready? It involves slugs.

Here we go.

The slug must be your keyword.

What’s a slug? It’s the part of your URL that comes after the main part.

Here are examples from our own website where we are doing this very thing.

Google the keyword yourself and see if you find us. Hint: the keyword is the same as the slug.

Did you find us? This method really does work. Since we hit the first page of Google in January 2020, it has exploded. We have new clients in USA, Canada and Dubai!

If you would like to know more about how SEO can accelerate your growth, we are building a set product to help real estate businesses. In the short term, just reach out to me through our website or send me a message on LinkedIn.



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With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

The Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

Joel Leslie

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