Create Separate Suburb Pages to Increase Your SEO Rankings!
This may be the most useful piece of information you apply in 2020 and you will probably not thank us until 2021!
The tip for today is related to Google’s search engine, which to say the least can be extremely confusing. Today I will let you in on the secret to creating a page structure that will get you to number 1 for your preferred suburbs in less than a year.
Firstly, though, how and why would you want to rank for a keyword? Well if you know which keywords people search for and how many of them search for them, you will know which keywords are ranking and for what.
I’ll show you a scenario using ShoreAgents Global Realty. Let’s say our office is located in Coorparoo, QLD and we want to be found in that area. So how would people find us? I’ve used a keyword tool to see how many people are searching for real estate Coorparoo, and you can see the results below.
real estate coorparoo
Volume: 390/mo | CPC: $1.58 | Competition: 0.35
real estate agents coorparoo
Volume: 90/mo | CPC: $11.58 | Competition: 0.79
Okay, a bunch of numbers. Let me explain this to you in a way that makes sense.
Volume is the number of people who searched for the keyword. So around 390 people typed the words ”real estate Coorparoo” into Google on a monthly basis.
The CPC is the cost per click. Basically, if we placed an ad with those keywords, it would cost us $1.58 per click.
I think that’s pretty straightforward. The competition number is a little trickier. A competition rating of.35 means that this keyword does not have a lot of people targeting it. [what does this part mean? I think you need to expand]
It’s a different scenario when you look at the keyword “real estate agents Coorparoo”. The cost per click is ten times higher and the competition rating is more than double.
So how do you make these numbers work magic for your business? I’ll explain one of my strategies now. It’s just a suggestion, and, like anything that will bring in dollars, it isn’t easy. This will take time and energy. But SEO is what we call a long game.
Firstly, you need to write 1600-1800 words of unique content on the suburb that you are going after. So, if we were trying to rank in Coorparoo that’s what we would do. The main heading should be the main keyword and the second point can be the sub keyword. If you have any other points you can add them in as headings. But the main goal should be the main keyword – in this case, real estate Coorparoo.
I have given you the basic ingredients in this article, but I haven’t given you the whole recipe! . We have a team that can create and execute a plan that will see you on page one for any suburb you want. You do have to be 100% committed to your part of the job, though, which is not so easy. [what is this part of the job?]
Maybe you’re thinking that 390 visitors isn’t a huge amount. Okay. So imagine if you have 10 suburbs and each gets you 390 visits a month. That’s an extra 3900 visitors to your site, or almost a thousand a week. Would that not result in at least an extra listing or management each and every month?
Okay, now I’m going to give you one invaluable piece of info that will transform your search ranking. Are you ready? It involves slugs.
Here we go.
The slug must be your keyword.
What’s a slug? It’s the part of your URL that comes after the main part.
Here are examples from our own website where we are doing this very thing.
Google the keyword yourself and see if you find us. Hint: the keyword is the same as the slug.
Did you find us? This method really does work. Since we hit the first page of Google in January 2020, it has exploded. We have new clients in USA, Canada and Dubai!
If you would like to know more about how SEO can accelerate your growth, we are building a set product to help real estate businesses. In the short term, just reach out to me through our website or send me a message on LinkedIn.
About the Author
Managing Director – ShoreAgents
With 14 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams, and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years, Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation, and develop an online footprint.
Connect with him on:
So there’s no getting around it, we have to talk about Covid and both the short term and long term impacts on the real estate industry. The main question everyone is asking: will there be a way back from this situation? The short answer is that for some businesses the...
This is it. We’ve reached lock down in just about every country in the world. If you’re not already working from home, you soon will be. As a real estate business owner, you’re probably wondering - how can real estate businesses work from home? It’s not impossible. It...