Hold an Exclusive Pre-launch Open Home! | ShoreAgents

Hold an Exclusive Pre-launch Open Home!

If you’ve done everything right, running an open home can be a bit hectic. With people coming and going and asking questions, you’re usually left in a reactive position where all you can do is respond to enquiries. You don’t get the opportunity to ask the potential buyers any questions which leaves you on the back foot. You don’t know where they saw your listing, if they’re genuinely thinking about moving, or if they’re just nosy neighbours.

When people come to your website, you know exactly where they came from. If someone clicks on a Facebook ad, you have a tonne of information about them. So why don’t we expect the same in real life at an open house? I’m not just talking about collecting email addresses – I mean real genuine data.

 

This is what makes the exclusive open home so brilliant.

 

I first heard about this idea from Mark Dwyer and I don’t know whether he realises the real genius behind it. Knowing who the people are who turn up at your open is such vital information. But how do you do that? By controlling what info you put out there.

Let’s say you deliver 50 brochures around the property that you are selling. Then you know that the people who turn up live nearby. Now of course you’ve done your homework, so you know that there are X% of owner-occupiers in the area, let’s call it 50/50. If four people turn up at your exclusive open home, you don’t have to be a genius to work out where they came from and how many of them are likely to own a home. And if they are interested in a house near them, maybe there’s a reason?

Sure, delivering brochures is the old way of doing things but there are plenty of other ways to control who comes to an open What if you ran an ad that said if you are thinking of selling and want to compare the value of properties in your area feel free to turn up to 123 Smith St at X time. Boom. That’s data. Which is more than you normally get at an open house.

I reckon this has got to be the simplest tip to execute. When you start to think like this, you will figure out dozens of other ways to to implement it so that you can get measurable information. And remember, what you can measure you can grow!

Just think about it. And if you would like to know more detail about how to implement, measure and get more listings from this strategy, just reach out. I love talking to people and helping them generate more leads.

If you enjoyed this tip or think a friend may – don’t keep it a secret! Go ahead and share it.

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With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

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CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

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Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create BoxBrownie.com, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

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