Hold an Exclusive Pre-launch Open Home | ShoreAgents

Hold an Exclusive Pre-launch Open Home!

by | Jan 21, 2020 | Real Estate Training | 0 comments

If you’ve done everything right, running an open home can be a bit hectic. With people coming and going and asking questions, you’re usually left in a reactive position where all you can do is respond to enquiries. You don’t get the opportunity to ask the potential buyers any questions which leaves you on the back foot. You don’t know where they saw your listing, if they’re genuinely thinking about moving, or if they’re just nosy neighbours.

When people come to your website, you know exactly where they came from. If someone clicks on a Facebook ad, you have a tonne of information about them. So why don’t we expect the same in real life at an open house? I’m not just talking about collecting email addresses – I mean real genuine data.


This is what makes the exclusive open home so brilliant.


I first heard about this idea from Mark Dwyer and I don’t know whether he realises the real genius behind it. Knowing who the people are who turn up at your open is such vital information. But how do you do that? By controlling what info you put out there.

Let’s say you deliver 50 brochures around the property that you are selling. Then you know that the people who turn up live nearby. Now of course you’ve done your homework, so you know that there are X% of owner-occupiers in the area, let’s call it 50/50. If four people turn up at your exclusive open home, you don’t have to be a genius to work out where they came from and how many of them are likely to own a home. And if they are interested in a house near them, maybe there’s a reason?

Sure, delivering brochures is the old way of doing things but there are plenty of other ways to control who comes to an open What if you ran an ad that said if you are thinking of selling and want to compare the value of properties in your area feel free to turn up to 123 Smith St at X time. Boom. That’s data. Which is more than you normally get at an open house.

I reckon this has got to be the simplest tip to execute. When you start to think like this, you will figure out dozens of other ways to to implement it so that you can get measurable information. And remember, what you can measure you can grow!

Just think about it. And if you would like to know more detail about how to implement, measure and get more listings from this strategy, just reach out. I love talking to people and helping them generate more leads.

If you enjoyed this tip or think a friend may – don’t keep it a secret! Go ahead and share it.

About the Author

Stephen Atcheler
Managing Director – ShoreAgents

With 14 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams, and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years, Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation, and develop an online footprint.

Connect with him on:

COVID-19: The Virus That’s Not Just Affecting Your Health!

COVID-19: The Virus That’s Not Just Affecting Your Health!

So there’s no getting around it, we have to talk about Covid and both the short term and long term impacts on the real estate industry. The main question everyone is asking: will there be a way back from this situation? The short answer is that for some businesses the...

How Real Estate Businesses Can Work From Home

How Real Estate Businesses Can Work From Home

This is it. We’ve reached lock down in just about every country in the world. If you’re not already working from home, you soon will be. As a real estate business owner, you’re probably wondering - how can real estate businesses work from home? It’s not impossible. It...



Submit a Comment

Your email address will not be published. Required fields are marked *

eighteen + seventeen =

Get Social


We are addicted to all things Real Estate! In our newsletter you will receive FREE tips on how to generate more leads, cut costs and automate your business.

What we cover in our Real Estate BLOG and YES we Accept Guest posts 🙂

In our Real Estate Blog, we will cover off on the important things related to Offshore Staff. We will post educational material around reducing your overhead expenses and generating more leads by implementing an Offshore team.

As we are Real Estate Specific, we will also cover off on all areas of Real Estate Business to help provide quality information that will add value to your Real Estate Business.

Our BLOG is targeted and Real Estate Business owners, so we are always looking for other contributors to share their valuable content. So, if you are looking to get some extra attention, a SOLID back link to your website and have some great content to post related to the Real Estate industry feel free to submit your content idea.

Contact us and include in your message that you are keen to become a contributor.


Contact Us