Real Estate Automation is Key to Lowering Expenses! | ShoreAgents

Real Estate Automation is Key to Lowering Expenses!

When it comes to any business, labour is a high portion of your expenses. It’s not something you will ever get rid – and you don’t want to! But there are ways to reduce the expense. Like every part of your business, there are ways to work smarter, not harder, and this is also true with how you manage your labour.

Obviously, we’re an offshore company and we specialise in supplying real estate VAs that help companies to reduce cost. However, we still believe that if you can automate it, you should! There is zero value in having a human waste time doing something that can be done by a computer.

In every business, using online tools and web apps is becoming very normal. The problem is there are so many! None of them does everything so you wind up updating one thing here and then one thing there and trying to get the different bits all talking to each other. This double or triple-up can be extremely time consuming and labour intesive. What if there was another way?

Introducing my best (electronic) friend – ZAPIER!

If you’ve never heard of Zapier, then prepare to be amazed. Zapier is an amazing automation tool that can connect any of your tasks or tools into a seamless workflow. A few years ago, you needed to invest in expensive business processing software, but now all you need is the tools you already have and Zapier.

Let’s look at an example of how Zapier can work for you in a few different scenarios.

Scenario 1: Enter a property enquiry into a spreadsheet and a CRMand then add it to a marketing campaign.

Every enquiry that comes into your office is a process that can take around 10 minutes per contact. If you want to do this manually, you definitely should hand it over to your VA and not your internal staff. But really, there is no need. You can automate the whole thing.

Email Parser to Excel Sheet to FreshSales to MailChimp

Email Parser to Excel Sheet to FreshSales to MailChimp


If you’ve never used automation before, this might blow your mind a little. Let’s go through it step by step.

An email comes in to your inbox from with an enquiry about a property.

The email is read by a bit of fancy tech called Email Parser. Email parser extracts the data you choose and creates a row in a spreadsheet so you can keep track of incoming enquiries.

It will now also create a contact in your company CRM and tag the user a buyer.

All that is done without any of your staff being involved (except in setting it up in the first place).

And that’s not all. Once the enquiry is in your CRM and tagged as a buyer, your marketing software can then schedule a sales sequences of events specific to this new contact.

Finally, you can add this new contact to your mailing list, so that they receive the newsletters you send from MailChimp or FreshMail or whatever system you use.

Let’s count the tasks that have been carried out here:

  1. Add enquiry to spreadsheet
  2. Add contact to CRM
  3. Tag contact
  4. Add contact to marketing campaign
  5. Add contact to newsletter mailing list.

That’s a lot of work and it has all been taken care of by Zapier. No copying and pasting, no cluttering up someone’s to-do list, just everything dealt with and entered where it needs to be.

If you want to know more about Zapier and other automation tools and options, feel free to reach out to me on LinkedIn. I love this stuff so I am more than happy to share my knowledge with you about how to best utilise it.


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With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

The Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

Joel Leslie

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