Real Estate Generation lead idea | Build a lead magnet with ShoreAgents

A Must-Have Real Estate Lead Generation Idea, the Lead Magnet!

In the game of Real Estate, it is your job to list, sell, and manage investment properties. I am sure this is what you do best, not sitting at home or lying in bed, thinking about Real Estate Lead generation ideas. Well, lucky for you, because we are going to give you the simplest idea.  However, a complex one to orchestrate to the point of completion and get it functioning. We call it the lead magnet. What well thought out piece of content do you have that is so valuable that someone is willing to forfeit their details to get it?

If the answer is none, well, you have to get cracking on it. Every business is different, and you must consider at what point of the lead cycle you are trying to engage with this potential customer.  In my experience, I like to put my energy into the top end of the funnel as less people are fishing there.  Most people want a lead today, like now, that will list or do business with you, instantly. Higher reward, less effort, harder to convert.  I think pitching at the top, nurturing a lead until fruition, is a far better strategy.

For our business, Shore Agents, the first thing I created was a lead magnet with compelling content called “The Offshore Tipping Point”. This is a story about my success and failures with Real Estate Outsourcing. The key is it is relevant and raw, connecting with a Real Estate Business Owner, as we have taken a similar journey and hit all the pain points with outsourcing.

Free Ebook Banner

Free Ebook Banner

Free Ebook | Offshore Tipping Point

Free Ebook | Offshore Tipping Point

The eBook has had more than 1000 downloads and cemented the idea of outsourcing in the majority of them. Do they convert instantly? No, they do not, as it takes a long time for people to understand what they need to do, to get ready to hire a Real Estate VA, how to manage them, and how it will work for their business.

Anyway, that is enough about us.  I am just trying to show you the power of a lead magnet. So, when it comes to real estate, what can you create that will resonate with the audience? For sales, you really just need to think about the questions that people want the answers to before they go to the market. It is scary for them. They want to be armed with information and who is the best person to deliver that information?  YOU!   You are transacting properties daily, so you are the best person to share your local knowledge with them.

What does a property seller want?  More money,  in a shorter amount of time,  where the sale aligns with their plans.  If you can hit this trigger, you will get in the door immediately.  Now keep in mind, online is so different from offline. Major claims work, secret success formulas work and titles that repulse you actually will get results.

How Barbara and 1347 others applied the (Success Formula) and got moved in a shorter amount of time for more money. Written by Billy Blogs Agent of the year, every year!

It sounds cheesy, but it works and I hate having to do it, but I like leads, as they convert to dollars, that make more than cents. What about property management?  What tickles the consumer in that area?  Well, it is simple, growth in a portfolio, where they can save money and increase their asset value. But, quite frankly, no one wants to listen to a Property Manager about their stories,  My suggestion is getting real and getting raw.   Interview your Landlords and make sure you touch on all of it –  First Time Investor, an Investor that bought 2 and someone who has a significant portfolio. Think about that for your local investors or interstate investors, sharing their knowledge and how you look after their property. Makes sense?

The internet is all about compelling content and I can tell you, for sure, there is no short cut. However, when you get it right, you will not be able to wipe the smile off your face. I hope you are with me on this and can see how it will work. If you would like to bounce some ideas around, feel free to reach out. I love business, marketing, and sharing my knowledge to help others succeed. That’s enough from me, signing out, stay safe.


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With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

The Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

Joel Leslie

If you have any interest in our services, the best thing to do is contact us.