Weave Your Testimonial Success Stories through Your Audience!
When the time comes that you get a successful result, whether that be a successful sale or a new property leased, you must leverage it! Before we get into how to weave them through your audience, let’s think about what is the best way to get them, ask for them, and at what timing.
Look at a successful sale. At what point would the vendor be at their happiest and willing to help you out with a testimonial? It is not going to be when they sign the agreement or when the property goes live, is it? No, it will be when you have delivered on all your promises, and they are more than happy with the outcome. So, the best time to ask is unconditional, when the deal is done. By the time you get to a settlement, they are more focused on moving out and onto their next home.
With a landlord, you have the same point, which is when you locate a tenant for them. That is part one of the process, however, there are other little what I call “Orgasmic Moments”, where you can ask for a testimonial. You need to pick these moments where you can ask the question and they will be more than willing to spend their time writing one or even better, film one. The moments are simply when you save them a good wack of cash or when you suggest something that adds value that they did not think of.
Now, once you get one, you need to get it out there. It is no use just putting it on your website and hoping that someone finds it. You need to really put it out there for everyone to see. Also, I might add, get the permission of the person first. The best person to show this result is not a random audience of people living in your area. However, I do suggest a portion of the money spent, is aimed at these people. The best person to target is someone who has visited your website. You know that they are more than likely to be transacting in a property at some level.
This can be achieved in two ways, and I am suggesting you do both. One, you must install the Facebook pixel on your website so that you can track your visitors. Once you have done this, you can set up an audience of these website visitors, and retarget them across Facebook and all the associated platforms attached to Facebook business. I will not get into too much detail on this, as this is a conceptual idea. If you want to know how to implement, just reach out and we would be happy to help. In short, take a look at the type of testimonial and use the best method, depending on your goal.
Google is your next avenue to get the testimonial out there. For Google, you have two options, in my opinion. You can take advantage of YouTube ads or Google Display ads. I really like Google Display ads as they are cost-effective and work extremely well for staying top of mind. We use these in our ShoreAgents ads as a large part of assisting conversions. We choose to use GIF images, as static ads do not grab the attention as much as a GIF. See an example below of all the GIF campaign ads we are running currently.
It is easy to do when you have an army of skillful people at your fingertips like we do here at ShoreAgents. If you need any assistance getting this off the ground, I am happy to lend you my creative team, at a small cost, to implement this for you. You will be amazed at the results, additional traffic, and your marketplace saying, “Jeez, I see you guys everywhere!”