Turn 1 listing into 2 | Real Estate Lead Generation | ShoreAgents

Turn 1 Listing into 2-The Modern Way!

The traditional “Just Listed” Letter and “Just Sold” Letter have been a part of Real Estate for a very long time. The effectiveness has varied through times, however, I am sure for many that they have been a very good steady source of incoming listings. They still do work today, however, with the high cost of stamps, there are other ways that are more effective and less costly.

Let’s quickly look at the purpose of a “Just Listed” and what it is in the first place. A “Just Listed” is a piece of material that is created and sent out when a property has just been listed. Makes sense, right? It can be sent out in varying methods, however, the purpose is always the same, to find your next person wanting to list. The reason we do this is that we know there will be multiple people, around that property, that are looking at making a move also.

They will be particularly interested in the information, as they are trying to establish a value of what their home may be worth. You want to make sure you capture these people and all of their information, so you can follow them up. They will be keeping a closer eye on the sale than others and can be recognised by their cagey activity. They do not want to give away that they are a seller yet.

The “Just Sold” will be of interest to the similar group of people, however, it is not just about the property, at this point. The people will be looking at how you got the job done. If they think you did a good job, they will give you consideration, if they list their home. This process works like clockwork and should never be ignored.  Done well, it will throw you into some serious momentum.

In other articles, we have referenced things about Facebook, the pixel, and briefly touched on Chatbots. In last month’s guest article, we had Mike Hillsdon write for us about the platform used to carry out this technique that we will discuss. So, what am I suggesting we do with the “Just Listed” and “Just Sold”? I am suggesting you run a Facebook Ad into a chatbot that will open up, inside of Messenger.

When someone comes through this path, you have direct access to them, inside of messenger. You can now message them if you need to.  However, at the front end, you will not need to at all. The chatbot will engage in conversation and let the person know about all the details of your new listings. For around $50 expect 50+ messages, maybe more! It is crazy.

Now, what do you think we do on the “Just Sold”?  Well, you go back and message the 50 people that enquired directly. What language you use is up to you. This is a manual process, however, is very lucrative in its ROI. If you have 10 listings, that is 500 people a month you have that you can talk to about selling. Surely out of 500 people you can jag a few more listings!

I will not go into too much more detail apart from this last point. If you really want to get this thing cranking, carpet bomb your area with the “Just Sold” and see what happens! Get ready to see a new message every 5-10 minutes. All agents say “I just want to talk to people who are looking to transact in Real Estate”, so here you go, this is it! Have a look at the infographic we have done, to give you a visual of this which will help out. If you have any questions about the process, do feel free to reach out. I do hope you have enjoyed this tip, as I could imagine, right now particularly, it would be extremely effective.

Real Estate Listings


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With 13 year’s experience in Real Estate, 7 years running businesses, 6 years running offshore teams and importantly the Managing Director of a Real Estate Specific Offshore Staffing Solution for the past 3 years. Stephen Atcheler is an expert in helping businesses implement offshore solutions to help them scale, reduce internal wage costs, create automation and develop an online footprint.

Stephen Atcheler

The Marketing Manager and Coordinator of ShoreAgents, Angie Dayrit has built her career in the Marketing field for 5 years.
Since the early age of 20, she has been exposed to the positivities and possibilities of top career industries.
She’s a firm believer of the power of out-of-the-box thinking–taking in the key things of traditional marketing while openly embracing the technological advancements of Marketing.

Angie Dayrit

CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

Jo-Anne Oliveri

A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.  

Iain French

He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

Dave Stewart

She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

Ellen Bathgate

He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

Ben Burton

With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create BoxBrownie.com, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

Brad Filliponi

With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

Mike Hillsdon

A marketing consultant, writer, and a social entrepreneur. For the last two years, he’s been engaged in Australian real estate marketing, media broadcasting, and shared services marketing.

He has a great passion for evolution in terms of learning which develops a holistic facet in his personality.

Ejay Manalansan

Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

Sarah Bell

Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

Joel Leslie

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