I have to be very blunt about this, as it is very clear that our industry is in trouble! When there is a monopoly and no competition, then, this is where you can get caught. We have fed this and now, it is in full swing and you will see in my recent article why. All a Real Estate Website portal is somewhere to advertise a property. To sell a property, you need marketing, an advertising vessel, and a page that generates enquiry. Now, realestate.com.au has all the eyeballs and has for a long time the costs beyond the service it provides.
The Frustration with Real Estate Advertising Costs
I remember when I was sick of the REA rep coming out every six months to sell me on the next more expensive option that is not optional – it’s mandatory. It really gave me the shits. Eventually, I said no more and dropped to the lowest subscription, but it had no impact on the number of properties we sold and leased. The only thing we got less of was poor enquiry and impressions. Real buyers and tenants will search high and low to find every property, and now we have the issue of what the intent is of this corporate giant and we may be too far behind to reverse it.
The Solution: Reduce Your Spend and Put it Elsewhere
It’s time to pull back on your spending and put it elsewhere. It will not affect the outcome, but we cannot just lay down and accept it anymore. Let’s look at this as an example. If you type “for sale” and where you want to buy into Google, what will come up? I have a client in Bellarine, and every time I see a listing there, I want to buy there as it looks amazing. Let’s try that! This is page 1. Feel free to try if everyone pulled the pin in Bellarine on all the Real Estate Website portals. That would find the agency websites and find the properties. Is this not the result we want to achieve? Then, at least the fight becomes local, not against a large corporate.
The Benefits of Reducing Your Spend
I am glad we are small enough that no one takes too much notice of these tips because if we are seen throwing up the middle finger in an article about giant corporates, we would probably have to take this down. However, if you want to have a try and see what happens, we are here along with the guest this month properti.ai to make sure you still generate the same enquiry! Reducing your advertising spend on realestate.com.au will help you save money and put it towards other advertising methods that could potentially be more effective. It will also put more power back into the hands of local agencies and allow them to better compete against the monopoly of realestate.com.au.
In conclusion, it’s time to take a stand against the monopoly of real estate advertising and reduce your spending on realestate.com.au. By doing so, you will save money, have more control over your advertising, and support local agencies in their fight against this giant corporate.
