10 Ways Technology is Transforming the Real Estate Industry


10 Ways Technology is Transforming the Real Estate Industry

Harikrishna Kundariya

Harikrishna Kundariya


Like any other business sector, the real-estate sector is also transforming regularly with the frequent changes in technology. Searching for a suitable property for your personal use is no longer a challenge. There are so many new mobile applications that are adding the latest technological innovations to help you find your dream home.

In this article, we’ll list the latest technological trends that are transforming the real-estate sector for good!

1. Online Marketplace for the Real-estate sector

Even a few years ago, the real-estate investment would mean meeting a few brokers, going through a round of negotiations, and finally freezing a deal. However, the online marketplace for the real estate sector has changed the dimensions.

People can now select their properties without going anywhere or meeting anyone. In some cases, you don’t even need to pay any commissions to the tech brokers. You just have to make the payment for your property and you’re good to go.

2. Managing your real-estate properties with IoT and smart technology

IoT, as you may know, is a set of computing devices that are connected with the same internet connection. You can connect Alexa, Google Home, and any other sensors for transmitting your data. In fact, with these sensors, connecting two or more real-estate properties have also become easier, thanks to the dedicated python developers who have made this possible.

People are using smart locks to check and approve whoever is on the door. Smart thermostats are also being used invariably these days to control temperatures of properties.

3. Blockchain technology has reduced the number of intermediaries

Blockchain technology has started prospering in the real-estate sector. This technology has a lot of possibilities in this sector. This sector includes a large number of intermediaries including brokers, banks, notaries, and so on. Needless to say, all these mediators manipulate the prices of real estate properties. With blockchain technology in the picture, you don’t have to worry about all these aspects.

This technology encourages straightforward transactions and reduces the scope of excess paperwork. With blockchain technology, you can start creating smart contracts to avoid the presence of notaries.

4. Application of Augmented Reality (AR) and Virtual Reality (VR)

The integration of AR and VR in the real-estate sector is also transforming this industry. Sellers are using these technologies to offer a visual representation to the buyers. Buyers can have a virtual tour of their properties even before it is built.

The AR and VR technologies have not only saved time but improved the efficiencies and possibilities associated with real estate marketing. With these two technologies, various stages of real estate sales have now become faster.

Application of Augmented Reality (AR) and Virtual Reality (VR)

5. Business Intelligence and the overflow of data

Business intelligence has helped in the real-estate transformation. Business intelligence technologies are making the best use of big data to identify the latest trends in the real-estate sector. With business intelligence, property sellers can easily make more informed decisions and connect with customers who would be interested in their products.

With the growth of business intelligence, the real-estate sector has become much more data-driven. This trend is here to stay for the upcoming years.

6. Artificial Intelligence (AI) has made house hunting easier

AI has already been doing the rounds in different business sectors. When it comes to the real-estate sector, the rate of adoption of various AI-based technologies is growing. Take the example of AI chatbots.

Different real-estate market places have already integrated AI chatbots to their websites to ensure faster customer-query resolution, easy product recommendation, etc. With an AI-algorithm, it becomes easier to personalize the products and services of real-estate companies. Hence, generating more leads and converting those leads also become easier in the long run.

7. ROI Predictions using machine learning

If you’re a property investor, you must always focus on maximizing your ROI. Interestingly, with machine learning technology, you can easily do that. With the combination of big data analytics and machine learning, it becomes easier to gain some knowledge over the potential ROI of an investor.

Also, with machine learning, real-estate agents can make proper predictions on how much a property can cost in the upcoming days. With more accurate predictions, real estate agencies can expect a faster sale of their property. Hence, for smarter investment scopes, machine learning is always the best choice.

8. 5G technology can also boost the growth of the real-estate sector

5G technology may not have come to the market in its full attire, but it is already creating enough buzz. This technology is all set to take wireless connectivity to the next level. Needless to say, the real-estate sector will improve due to the inclusion of 5G.

Any commercial real-estate property will require numerous cameras and sensors in different corners of the building. With 5G technology, it is possible to connect all these areas to see high-quality images. We can’t wait to observe the growth of this sector once 5G technology flourishes more.

9. Great level of personalization with Adtech

Marketing and promotions have also improved due to the presence of the latest technological trends. We all know that the first thing about marketing is personalization. We need to personalize our products, services, and communication to onboard more customers.

For the largest time, marketing in the real estate sector was largely conventional. But things are changing now. With Adtech technology, real estate brokers and agencies are now reaching out to a broader group of audiences. Adtech is algorithm-driven; hence the rate of accuracy is even higher.

10. The growth of green construction

Finally, we’ll conclude our list with the power of green constructions. People are much more focused on environmental factors now. More focus is being given to solar panels and other technologies that reduce the energy footprint. Properties are being made with sustainable materials. This growth of the real estate sector is the result of robust technological advancement.

Final Words

We have listed the top 10 technological trends that are dominating the real-estate sector at the moment. We believe that these trends will continue to rule this industry in 2021.

Any questions? Let us know in the comments section below.

About Author

Harikrishna Kundariya

Co-founder and Director – eSparkBiz Technologies

A marketer, developer, IoT, ChatBot, & Blockchain savvy designer, co-founder, and director of eSparkBiz Technologies. His 8+ years of experience enables him to provide digital solutions to new start-ups based on IoT and ChatBot.

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