Revolutionizing Real Estate Top Software & Productivity Tools in 2023

Revolutionizing Real Estate: A Comprehensive Review of Top Software & Productivity Tools in 2023

Stephen Atcheler
Stephen Atcheler


In the real estate business, there are numerous tools and software available that can significantly enhance productivity for you and your team. However, the sheer number of options available can make it challenging to identify the most effective tools for your specific needs, whether you require productivity tools to streamline your workflows, communication tools for conference calls and messaging, or design tools for creating banners and graphics for social media. Additionally, there are software options for document signing, email marketing automation, 3D tours, photography, transcription, and CRM booking systems.

To help you navigate this vast array of software options, we’ve created a comprehensive guide to the top 25 real estate software tools in 2023. Each tool on this list, including Airtable, Lucidchart,, Trello, JIRA, ClickUp, Zoom, Zoho, Freshmarketer, BombBomb, Asana, ChatGPT, Canva, Hootsuite, Xero, PandaDoc, Mailchimp, Slack, Zapier, Matterport, Sonix, DocuSign, HubSpot, Pipedrive, and Calendly, will be featured in an individual article exploring how it can be used in the real estate industry.

By providing a brief summary of each tool and highlighting its potential uses, we aim to help you make more informed decisions about which software tools are right for your business. Additionally, we will provide a link to each tool’s website for more detailed information.

Top 25 Real Estate Software in 2023 in No Particular Order

ChatGPT for Real Estate


ChatGPT is an innovative solution designed to revolutionize the real estate industry. With its advanced features and capabilities, it has the potential to save significant time for individuals, businesses, agents, and property managers. By leveraging the power of artificial intelligence and natural language processing, ChatGPT can assist with a wide range of tasks, including lead generation, client communication, scheduling appointments, tracking properties, and much more.

One of the most significant advantages of using ChatGPT is the amount of time it can save for real estate professionals. By automating many routine and time-consuming tasks, it can free up as much as 10 hours per week for agents and managers to focus on more important activities, such as building relationships with clients and closing deals. This can help increase productivity and efficiency, leading to better business outcomes and higher profits.

In addition to its time-saving capabilities, ChatGPT can also enhance the overall customer experience. By providing a personalized and interactive platform for clients to engage with, it can help build trust and credibility, which is essential in the competitive real estate industry. Moreover, it can provide real-time responses to customer queries, ensuring that clients feel valued and well-informed throughout the buying or selling process.

Overall, ChatGPT is an indispensable tool for anyone looking to succeed in the real estate industry. Its advanced features and capabilities can save time, increase efficiency, and improve customer satisfaction, ultimately leading to better business outcomes and higher profits.

Airtable for Real Estate

Airtable is a dynamic and powerful productivity tool that has been gaining popularity in the real estate industry due to its ability to streamline workflows and enhance collaboration. It is essentially a highly customizable table system that enables you to create different fields, tabs, and views tailored to your unique real estate needs.

One of the key benefits of using Airtable in real estate is its ability to facilitate remote collaboration. With teams and agents often scattered across different locations and time zones, Airtable’s cloud-based platform allows for seamless communication and task tracking from anywhere in the world. This is especially important for busy property managers and real estate agents who need to stay on top of their work while on-the-go.

Airtable is also highly adaptable, allowing you to create different tabs for different workflows, such as property listings, tenant management, and property maintenance. Each tab can contain customized fields and views, making it easy to organize and track specific information for each workflow. Additionally, Airtable’s checklists and task tracking features help ensure that nothing falls through the cracks.

Overall, Airtable is an efficient and user-friendly tool that can help real estate professionals improve their productivity and collaboration, regardless of their location or role within the industry.

Lucidchart for Real Estate


Lucidchart is an excellent mapping and workflow tool that can help real estate professionals streamline their processes and increase their productivity. By using this software, you can create an organized and efficient workflow that will help you and your team make informed decisions at every step of the real estate process.

One of the most significant benefits of using Lucidchart is its ability to visually map out complex workflows. For instance, when it comes to listing a property, you can use Lucidchart to create a step-by-step process from start to finish. By dragging and connecting boxes, you can create different tabs for decisions in various workflows and directions.

This tool allows you to design a workflow that suits your specific real estate business needs. It’s easy to customize the chart to match your existing processes or create new ones that will make your work more efficient. By mapping out your workflow, you can see where improvements can be made and how you can optimize your processes to save time and increase profitability.

Lucidchart is also an excellent collaboration tool, making it easier for team members to work together from different locations. By sharing the chart with your team, they can easily view and understand the process, which will help to avoid miscommunications and ensure everyone is on the same page. Additionally, it’s simple to make changes and updates to the chart in real-time, ensuring everyone is up to date with any changes.

In summary, Lucidchart is a powerful tool for real estate professionals looking to create an efficient and streamlined workflow. With its customizable design, collaboration features, and visual mapping capabilities, it’s an essential tool for anyone looking to increase productivity and profitability in their real estate business.

ClickUp for Real Estate

ClickUp is an incredibly versatile project management tool that is particularly useful for real estate professionals. With ClickUp, you can streamline your workflow and avoid the need to use multiple software tools. Its comprehensive set of features allows you to manage everything from property listings and client communication to team collaboration and task delegation. Whether you are a real estate agent, property manager, or investor, ClickUp can help you stay organized and productive. With ClickUp, you can centralize your real estate projects in one place and easily monitor their progress, ensuring that you never miss a deadline or important task. Additionally, ClickUp provides various integrations with other real estate software tools, such as MLS and CRM systems, further simplifying your workflow. for Real Estate is a project management tool that can be a great asset for real estate businesses. It provides a platform for organizing tasks, setting deadlines, and tracking progress. The user interface is designed to be user-friendly, with customizable templates and drag-and-drop functionality.

One of the key features of is its ability to allow collaboration among team members, no matter where they are located. This can be especially useful for real estate teams that may have members working remotely or in different time zones. Additionally, offers integrations with other commonly used tools, such as Google Drive and Trello, to make workflows even smoother. also allows for visualizing data, such as tracking progress of listings or visualizing property inventory. This can be helpful in identifying trends or areas where improvements can be made. Overall, is a versatile tool that can help real estate businesses streamline their operations and stay organized.

Trello for Real Estate

Trello is a versatile productivity tool that can be used for various workflows, including real estate management. With its simple Kanban flow system, Trello offers an intuitive interface that is easy to use, even for those who have not used productivity tools before.

One of the key benefits of using Trello for real estate is that it enables you to map out your workflows with ease. For instance, if you have a property management workflow that involves leasing a property, you can use Trello to implement it. You can create a marketing list that includes all the tasks required for marketing the property, such as creating ads, taking photos, and writing descriptions. Once the marketing tasks are completed, you can move the property to the advertising list, and then to the live list when it is ready to be shown to potential tenants.

Trello is particularly useful for managing complex workflows that involve multiple tasks and stakeholders. With Trello, you can create checklists that enable you to track progress, assign tasks to team members, and ensure that nothing falls through the cracks. You can also add due dates to tasks, set reminders, and receive notifications when tasks are completed or overdue.

Overall, Trello is a powerful productivity tool that can help you manage your real estate workflows with ease. By using Trello, you can streamline your processes, increase efficiency, and ensure that your properties are leased quickly and efficiently.

Jira For Real Estate

Jira Software

Jira is a project management tool that can be used in a variety of industries, including real estate. In real estate, Jira can be used to manage projects related to property management, development, and sales.

One of the key benefits of using Jira in real estate is its ability to manage complex projects with multiple stakeholders. For example, if you are a property manager overseeing a large commercial property, Jira can help you manage maintenance requests, tenant complaints, and other issues related to the property. You can use Jira to create tasks, assign them to team members, and track progress in real-time. This can help you stay on top of issues and ensure that nothing falls through the cracks.

Jira can also be used in real estate development projects. For example, if you are a developer working on a new construction project, Jira can help you manage tasks related to design, engineering, and construction. You can create tasks for each stage of the project, assign them to team members, and track progress in real-time. This can help you stay on schedule and ensure that the project is completed on time and within budget.

In addition, Jira can be used in real estate sales. For example, if you are a real estate agent, you can use Jira to manage your leads, track sales activities, and monitor your pipeline. You can create tasks for each lead, assign them to team members, and track progress in real-time. This can help you stay on top of your sales activities and ensure that you are meeting your targets.

Overall, Jira is a powerful project management tool that can be used in a variety of ways in the real estate industry. Whether you are managing properties, developing new projects, or selling properties, Jira can help you stay organized, manage tasks, and track progress in real-time.

Zoom for Real Estate

Zoom is a powerful tool that can be utilized in various ways in the real estate industry. With the advent of the pandemic, the use of Zoom has become even more prevalent as it allows real estate professionals to connect with their clients and colleagues remotely.

One of the main uses of Zoom in real estate is for virtual property tours. With Zoom, agents can give virtual property tours to potential buyers who may not be able to physically visit the property. This allows for a wider reach of potential buyers and can save time and resources for both the agent and the buyer.

Another use of Zoom is for vendor communication. Agents can use Zoom to connect with vendors such as contractors, inspectors, and appraisers, to discuss the property and any necessary repairs or improvements. This can save time and resources as it eliminates the need for physical meetings, and allows for more efficient communication.

Zoom can also be used for client consultations and meetings. Agents can use Zoom to connect with clients remotely to discuss their needs, preferences, and any questions they may have. This can save time and resources as it eliminates the need for physical meetings, and allows for more efficient communication.

In addition, Zoom can be used for virtual open houses and property presentations. Agents can use Zoom to host virtual open houses, allowing potential buyers to view the property remotely. This can save time and resources as it eliminates the need for physical open houses, and allows for a wider reach of potential buyers.

Overall, Zoom is a versatile tool that can be utilized in various ways in the real estate industry. It allows for remote communication, virtual property tours, and efficient vendor and client communication, all of which can save time and resources while still providing a high level of service to clients.

Zoho for Real Estate


Zoho is a Customer Relationship Management (CRM) tool that has been specifically designed to cater to the needs of the real estate industry. With its comprehensive features, Zoho provides a one-stop solution for all real estate professionals, helping them to manage their workflows, streamline their processes and enhance their productivity.

One of the key advantages of using Zoho for real estate is that it offers an all-in-one platform that integrates all your essential tools and resources in one place. With Zoho, you can easily manage your leads, contacts, deals, projects, tasks, and more from a single dashboard. This enables you to collaborate effectively with your team, track your progress, and stay on top of your game.

Zoho also comes with powerful automation features that can help you automate many of your routine tasks and workflows, thereby saving you time and effort. For example, you can automate lead generation, lead nurturing, lead scoring, and lead conversion processes using Zoho’s workflow automation tools. This helps you to focus on the high-value tasks that require your attention, while Zoho takes care of the rest.

Another advantage of using Zoho for real estate is its ability to generate insightful reports and analytics. Zoho provides you with detailed insights and reports on your sales performance, marketing campaigns, and customer interactions, which can help you make informed business decisions and improve your overall performance.

In summary, Zoho is a comprehensive CRM tool that can greatly enhance the productivity and efficiency of real estate professionals. Its powerful features, automation capabilities, and insightful analytics make it a valuable asset for any real estate business.

Freshmarketer for Real Estate

Freshmarketer is a powerful marketing automation tool that can be a game-changer for the real estate industry. As part of the Freshdesk product suite, it offers a range of features that help real estate professionals optimize their website for lead generation and sales. One standout feature of Freshmarketer is its heat mapping tool, which enables real estate agents to understand the journey that website visitors take on their site. By using heat maps, agents can identify which parts of their website are getting the most engagement and which areas need improvement.

Another feature of Freshmarketer is A/B testing, which allows real estate professionals to test different versions of their website and marketing campaigns to determine which is most effective. This can be invaluable for optimizing the performance of online ads, email campaigns, and other marketing efforts. Additionally, Freshmarketer provides advanced analytics and reporting, giving real estate agents deep insights into the performance of their marketing and sales efforts.

Overall, Freshmarketer is a comprehensive marketing automation tool that can help real estate agents boost their online presence, generate leads, and close more deals. Its heat mapping and A/B testing features make it particularly valuable for optimizing website performance and marketing campaigns.

BombBomb for Real Estate


BombBomb is a powerful tool that combines video software and email software to enhance communication in the real estate industry. Unlike other communication tools like Zoom, BombBomb allows users to easily integrate video messages into their email communications. This is particularly useful for real estate agents who need to send vendor reports or communicate with property owners. With BombBomb, agents can give their emails a “wow” factor by including personal video messages, which can help to build trust and establish stronger relationships with clients.

Moreover, BombBomb can also be used to showcase new properties and potentially secure new listings. Agents can create video tours of the properties they are representing and send them to potential buyers via email. This allows potential buyers to get a better idea of the property before even stepping foot in it. Additionally, BombBomb can also be used to keep clients updated throughout the buying or selling process, which can help to alleviate stress and keep the client informed.

Overall, BombBomb is an innovative tool that can greatly enhance communication and help real estate agents stand out in a competitive industry.

Asana for Real Estate

Asana is a powerful project management platform that has been in the market for several years. It offers features such as task tracking, team communication, progress monitoring, and workflow management. In recent years, Asana has made significant developments to cater to the unique needs of the real estate industry.

With Asana, real estate professionals can create task lists for activities such as property management, leasing, marketing, and sales. They can also monitor the progress of each task, set deadlines, and assign tasks to team members. Asana’s communication tools allow team members to collaborate and share updates in real-time, even if they are not physically present in the same location.

Another useful feature of Asana is its ability to create workflows that automate tasks and streamline processes. For example, when a new property is listed, Asana can automatically generate a task list for the marketing team to promote the property, the leasing team to schedule viewings, and the property management team to ensure the property is move-in ready.

Overall, Asana provides a user-friendly and efficient tool for real estate professionals to manage their tasks, teams, and workflows. Its versatile features make it a valuable tool for anyone in the real estate industry, whether it’s an individual agent or a large real estate firm.

Canva for Real Estate


Canva is a powerful graphic design tool that offers an easy-to-use interface for creating stunning designs. It’s a drag-and-drop platform that is perfect for those who don’t have much experience with design software, like Photoshop. With Canva, real estate professionals can easily create visually appealing designs for social media posts, flyers, brochures, and even presentations.

The platform offers a range of pre-made templates and graphics, making it easier for users to get started on their design. Additionally, Canva offers a library of free and paid stock photos and illustrations that can be used to add more visual elements to the designs. This feature can be especially useful for real estate professionals looking to showcase their listings with high-quality images.

Overall, Canva is a user-friendly platform that allows real estate professionals to create professional-grade designs without needing extensive design experience.

Hootsuite for Real Estate

Hootsuite is a powerful social media management platform that can greatly benefit real estate businesses. With Hootsuite, you can easily schedule posts across multiple social media platforms, including Instagram, LinkedIn, Facebook, and more. This means that you can plan out your social media content in advance and have it automatically published at the right time, freeing up your time for other important tasks.

In addition to scheduling posts, Hootsuite offers a variety of other features that can help you improve your social media presence. For example, you can use Hootsuite to monitor and respond to messages and comments across all your social media platforms, allowing you to engage with your followers and potential customers in a timely manner. You can also use Hootsuite to track important metrics, such as post engagement and follower growth, and use this data to adjust your social media strategy over time.

Overall, Hootsuite is a great tool for real estate businesses looking to streamline their social media management and improve their online presence. With its user-friendly interface and robust features, Hootsuite can help you save time and grow your business through social media marketing.

Xero for Real Estate


Xero is a powerful accounting tool that can be an asset to any real estate business. Its user-friendly interface makes it easy to track commissions, profits, and losses, allowing for better financial management. Xero allows you to create a chart of accounts, which is a list of all the financial accounts that a company needs to keep track of its transactions. With Xero, setting up this chart is a breeze and can be customized to meet the unique needs of a real estate business. In addition, Xero’s cloud-based system allows you to access your financial information from anywhere, making it convenient for busy real estate professionals who are always on the go. Overall, Xero can help real estate businesses stay organized and make better financial decisions.

PandaDoc for Real Estate

PandaDoc is an excellent tool for real estate professionals who need to create, manage, and sign documents. It’s an alternative to DocuSign, but it’s also a cheaper version. Despite its lower cost, PandaDoc offers many similar features, making it a viable option for real estate professionals.

One of the primary benefits of PandaDoc is its ability to streamline the document management process. You can use it to create listing agreements, lease agreements, and other legal documents. The software is also equipped with templates that you can customize to fit your specific needs. With PandaDoc, you can add e-signatures to your documents, which makes the signing process faster and more efficient.

PandaDoc can also help you keep track of your documents by organizing them in a centralized location. This way, you won’t have to worry about misplacing important documents or spending hours searching for them. Additionally, you can track the status of your documents, which means you’ll know exactly where they are in the signing process.

Overall, PandaDoc is an excellent tool for real estate professionals who want to streamline their document management process. With its affordable pricing and robust features, PandaDoc is a great alternative to more expensive software like DocuSign.

Mailchimp for Real Estate


Mailchimp is a widely known email platform that has been around for a long time, and has stood the test of time. It is a great tool for real estate professionals who want to reach out to potential clients, market new properties or share newsletters with their audience. With its user-friendly interface and customizable templates, Mailchimp makes it easy to create and send professional-looking emails to a large audience. The platform also provides analytics to help you track the success of your campaigns and adjust your strategies as needed. Overall, Mailchimp is a valuable tool for any real estate professional who wants to stay connected with their clients and keep them informed about the latest industry news and listings.

Slack for Real Estate

Slack is an effective online communication tool that is gaining popularity in the Real Estate industry. With its chat and different channels feature, it provides a platform for team members to easily communicate and collaborate on various projects. Real Estate professionals can set up different channels for different groups, such as the sales team or property management team, allowing for more streamlined communication and efficient workflows. By enabling real-time messaging, file sharing, and video conferencing, Slack can facilitate faster decision-making and problem-solving.

Moreover, Slack offers an easy-to-use interface that allows teams to set up custom workflows, create automated notifications, and even integrate with other tools. This allows users to trigger a lot of processes using Slack, such as automated lead generation, appointment scheduling, and task management. With Slack’s powerful search functionality, users can easily find past conversations and files, ensuring that nothing falls through the cracks.

In summary, Slack is a versatile and effective communication platform that can greatly benefit Real Estate professionals by enabling seamless collaboration and streamlining workflows.

Zapier for Real Estate


Zapier is a powerful automation tool that can simplify and streamline many aspects of Real Estate businesses. With its ability to connect different software and applications, it can automate processes and workflows, saving time and reducing errors. For Real Estate, Zapier is especially useful for lead generation, enabling the automation of tasks such as email follow-ups, lead tracking, and appointment scheduling. It also facilitates integration between different software platforms, such as Slack, Xero, and Trello. This allows Real Estate businesses to create a seamless and efficient workflow, with data and information flowing smoothly between different tools and teams. By using Zapier, Real Estate professionals can spend less time on administrative tasks and more time on building relationships with clients and closing deals.

Matterport for Real Estate

Matterport is a great tool for Real Estate professionals as it enables you to create immersive 3D virtual tours of your properties without the high costs associated with traditional methods. With Matterport, potential buyers or renters can walk through a property and view it from any angle, allowing them to get a real sense of the space and layout. This can save you and your clients a lot of time and money by reducing the need for physical showings, and can also make your listings stand out in a crowded market. Additionally, Matterport’s technology can be used to create floor plans and measurements, making it a valuable asset for property managers and developers.

Sonix for Real Estate


Sonix is a highly efficient and accurate transcription service that can be an invaluable tool for real estate professionals. By uploading audio or video files to Sonix, the service can quickly and easily transcribe all of the recorded conversations, allowing you to quickly reference and review important information. This can be particularly helpful when dealing with legal documents or negotiations, where it’s important to have a clear record of what was discussed. Sonix can save you time and effort by eliminating the need for manual transcription or reviewing hours of recorded conversations. With its advanced features, Sonix is an excellent addition to any real estate professional’s toolkit.

DocuSign for Real Estate

DocuSign is a widely known and popular digital document signing service that has been around for a long time. It’s a great option if you’re looking for a reliable and established platform for signing important documents in the real estate industry. However, it’s worth noting that DocuSign can be on the expensive side, especially for small businesses or individuals. So, it’s important to consider your budget when deciding whether or not to use DocuSign for your real estate needs. That being said, the convenience and security of digital document signing can be worth the investment in the long run.

Hubspot for Real Estate


HubSpot is a comprehensive customer relationship management (CRM) tool that can be tailored to suit your Real Estate business needs. Although it is not specifically designed for Real Estate, it can be highly beneficial if you are willing to invest the time and effort to customize it according to your business requirements. With HubSpot, you can manage your contacts, leads, and customer interactions efficiently. It also offers features such as email marketing, social media management, and reporting to help you streamline your Real Estate business operations. While it may require some learning curve, HubSpot can offer significant benefits to your business in terms of improving your customer engagement and driving growth.

Pipedrive for Real Estate

Pipedrive is a customer relationship management (CRM) tool that also includes marketing functions, making it an ideal choice for real estate professionals. Its user-friendly interface allows you to manage your leads and deals, and track your progress with ease. Pipedrive’s visual pipeline tool helps you to stay on top of your sales processes, ensuring that you never miss a lead or opportunity. Additionally, Pipedrive’s marketing automation features enable you to create and manage email campaigns, track website visitors, and generate leads automatically. With Pipedrive, you can streamline your sales and marketing efforts, resulting in increased productivity and revenue for your real estate business.

Calendly for Real Estate


Calendly is an online scheduling tool that allows you to easily manage your appointments and meetings. In the Real Estate industry, it’s important to be able to efficiently manage your time and schedule appointments with clients, whether it’s for a listing presentation, property visit, or other important meetings. Calendly simplifies the process by allowing you to share your availability with clients and letting them choose a time that works for both of you. This saves time and reduces the back-and-forth communication that can often be a hassle when scheduling appointments. Calendly also integrates with other tools such as Google Calendar, Outlook, and Zoom, making it a versatile and useful tool for Real Estate professionals.

Benefits of Using Advanced Software Tools in Real Estate Business

In conclusion, these tools offer a range of advanced functions that can significantly streamline and enhance the operations of a Real Estate business. While it may take time and effort to learn and utilize each tool effectively, the long-term benefits are undoubtedly worth it. By leveraging the capabilities of these software solutions, real estate professionals can increase their productivity, organization, and overall efficiency, leading to greater success in the industry. So take the time to explore these tools and find the ones that work best for you and your business needs.

About the Author

Meet Stephen Atcheler, the Managing Director of a Real Estate Virtual Assistant Company. Stephen has been working in the industry since 2013 and has a wealth of experience in making outsourcing work for real estate businesses. He fell in love with real estate at a young age and has been working in the field since 2005. Stephen's passion for real estate and helping other business owners thrive led him to start his own real estate business in 2012, and eventually, to establish a real estate virtual assistant company to take it to the next level. Stephen's wealth of experience and knowledge in real estate and outsourcing make him the perfect person to guide you in setting up your own virtual assistant team. Feel free to reach out to him on Facebook, LinkedIn, Twitter, or Instagram.

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