Leads drive business. In fact, lead generation, specifically generate real estate leads, should always be the priority in a real estate business. Otherwise, you and your staff are waiting for the phone to ring, which won’t keep you or your agents happy.
While you can certainly use your local staff to generate leads, using a real estate virtual assistant to generate leads has several advantages. For one, lead generation isn’t the best use of time for most agents. These agents aren’t really excited about some of the routine work associated with lead generation. They enjoy meeting with customers and closing deals. For another, real estate virtual assistants can generate leads less expensively than local staff. Finally, the skills required to sell properties are very different from the administrative skills necessary to generate real estate leads.
Here are some ways to use your virtual assistant to generate real estate leads.
Email is an effective way to form relationships with past and potential customers. However, developing and executing email campaigns can be time-consuming. A virtual real estate assistant can take over all your email marketing, including creating and sending out messages to sellers, buyers, building owners, renters, and others.
Real estate assistants can develop social media calendars and write postings. A virtual assistant can focus on lead capture and consistency on media such as Twitter, Instagram, Facebook, LinkedIn, Pinterest, and any new ones.
Optimize the Website
Optimizing a website is a specialty. A virtual assistant with that specialty can complete tasks such as adding landing pages, forms, and blogs. They can provide eBooks or create and upload marketing videos. They can add and respond to live chats with potential customers. Finally, the assistant can send thank yous to those who’ve converted to leads.
Real estate assistants can also analyze keywords and ensure your listings are optimized for search engines.
Secure Online Reviews
Ninety percent of consumers read online reviews before they decide to buy. Almost as many people trust online reviews as much as they trust personal recommendations.
Online reviews don’t just appear, however. You have to cultivate them. A real estate virtual assistant can send follow-up emails to happy clients and ask for reviews that you can post online.
Use Lead Generation Tools
Real estate virtual assistants are trained to use lead generation tools such as Zurple, Zillow, Zoho, REDX, and BoldLeads. They can do all the legwork associated with these tools.
Create Virtual Tours
Many people prefer to tour the home virtually before doing so in person. An assistant can create virtual tours of each property and post them to your website and social media platforms.
Knowing what your competitor is up to is always a good thing. A virtual assistant can monitor and track these competitors so you can stay one step ahead of them. The assistant can also discover how much Web traffic they get vs. the amount your site receives, competitors’ successes, failures, and sales rate. All this information is effective in helping you do everything better than your competitors.
Once you sell a home for a person in a neighborhood, others in the neighborhood become good prospects. You’ll need to do some work to turn them from prospects into leads. A virtual assistant can help you research and develop the right approach, then execute it.
Searching for Expired Listings
An expired listing is available for taking if you can find it quickly enough. An assistant can jump on these listings as soon as they expire, keeping you proactive instead of reactive.
A virtual assistant can schedule your meetings with prospects. They also can gather information for you to review to prepare you to make a great first impression in the meeting.
They also can schedule speaking engagements for you that will put you in front of potential prospects and help you enter the data required to keep track of these prospects. They can develop your PowerPoint presentations and handouts, too.
A virtual assistant has the time and capabilities to do a significant amount of research. The more research you have, the better your chances of approaching communities and generating prospects.
A virtual assistant can do the detailed research work that is required. They also can suggest fresh places to look for potential clients.
Entering and Updating
A virtual assistant can enter and update listings, which are a critical part of lead generation success.
Virtual assistants can conduct research that will improve the marketability of your listings. For example, they can discover amenities and attractions close to particular properties. They can research home utility suppliers. They can research who owns a specific property and verify and augment listings. They can research images and texts that might attract people and add them to the listings to generate traffic.
The Bottom Line
Real estate virtual assistants can perform just about any online or phone lead generation task. And they can do all these tasks efficiently. You don’t want to pull agents away from those things they need and want to do so that they can perform administrative tasks. Acquiring a virtual real estate assistant to generate real estate leads is a great way to gain more leads than your competitor and still have the ability to follow up on them.