How Can You Use Virtual Staff to Generate Real Estate Leads?

Leads drive business. In fact, lead generation should always be the priority in a real estate business. Otherwise, you and your staff are waiting for the phone to ring, which won’t keep you or your agents happy.

While you can certainly use your local staff to generate leads, using a real estate virtual assistant to generate leads has several advantages. For one, lead generation isn’t the best use of time for most agents. These agents aren’t really excited about some of the routine work associated with lead generation. They enjoy meeting with customers and closing deals. For another, real estate virtual assistants can generate leads less expensively than local staff. Finally, the skills required to sell properties are very different from the administrative skills necessary to generate real estate leads.

Here are some ways to use your virtual assistant to generate real estate leads.

Email Marketing

email marketing

Email is an effective way to form relationships with past and potential customers. However, developing and executing email campaigns can be time-consuming. A virtual real estate assistant can take over all your email marketing, including creating and sending out messages to sellers, buyers, building owners, renters, and others.

Social Media

Social Media

Real estate assistants can develop social media calendars and write postings. A virtual assistant can focus on lead capture and consistency on media such as Twitter, Instagram, Facebook, LinkedIn, Pinterest, and any new ones.

Optimize the Website

Optimize the Website

Optimizing a website is a specialty. A virtual assistant with that specialty can complete tasks such as adding landing pages, forms, and blogs. They can provide eBooks or create and upload marketing videos. They can add and respond to live chats with potential customers. Finally, the assistant can send thank yous to those who’ve converted to leads.

Real estate assistants can also analyze keywords and ensure your listings are optimized for search engines.

Secure Online Reviews

Ninety percent of consumers read online reviews before they decide to buy. Almost as many people trust online reviews as much as they trust personal recommendations.

Online reviews don’t just appear, however. You have to cultivate them. A real estate virtual assistant can send follow-up emails to happy clients and ask for reviews that you can post online.

Use Lead Generation Tools

Real estate virtual assistants are trained to use lead generation tools such as Zurple, Zillow, Zoho, REDX, and BoldLeads. They can do all the legwork associated with these tools.

Create Virtual Tours

Many people prefer to tour the home virtually before doing so in person. An assistant can create virtual tours of each property and post them to your website and social media platforms.

Track Competitors

Knowing what your competitor is up to is always a good thing. A virtual assistant can monitor and track these competitors so you can stay one step ahead of them. The assistant can also discover how much Web traffic they get vs. the amount your site receives, competitors’ successes, failures, and sales rate. All this information is effective in helping you do everything better than your competitors.

Circle Prospecting

Once you sell a home for a person in a neighborhood, others in the neighborhood become good prospects. You’ll need to do some work to turn them from prospects into leads. A virtual assistant can help you research and develop the right approach, then execute it.

Searching for Expired Listings

An expired listing is available for taking if you can find it quickly enough. An assistant can jump on these listings as soon as they expire, keeping you proactive instead of reactive.

Scheduling Meetings

Scheduling Meetings

A virtual assistant can schedule your meetings with prospects. They also can gather information for you to review to prepare you to make a great first impression in the meeting.

They also can schedule speaking engagements for you that will put you in front of potential prospects and help you enter the data required to keep track of these prospects. They can develop your PowerPoint presentations and handouts, too.

Mining Prospects

A virtual assistant has the time and capabilities to do a significant amount of research. The more research you have, the better your chances of approaching communities and generating prospects.

A virtual assistant can do the detailed research work that is required. They also can suggest fresh places to look for potential clients.

Entering and Updating

A virtual assistant can enter and update listings, which are a critical part of lead generation success.


Virtual assistants can conduct research that will improve the marketability of your listings. For example, they can discover amenities and attractions close to particular properties. They can research home utility suppliers. They can research who owns a specific property and verify and augment listings. They can research images and texts that might attract people and add them to the listings to generate traffic.

The Bottom Line

real estate virtual assistant

Real estate virtual assistants can perform just about any online or phone lead generation task. And they can do all these tasks efficiently. You don’t want to pull agents away from those things they need and want to do so that they can perform administrative tasks. Acquiring a virtual real estate assistant to generate real estate leads is a great way to gain more leads than your competitor and still have the ability to follow up on them.


Submit a Comment

Your email address will not be published.

sixteen + 14 =

    Fight Fomo! Subscribe Now!

    We are addicted to all things Real Estate! In our newsletter you will receive FREE tips on how to generate more leads, cut costs and automate your business.

    Guest Experts

    CIPS, TRC, Founder and Managing Director of property management business solutions company ireviloution is an international real estate identity who has coached, mentored and trained over a thousand of property management teams and business to success and thousands of individual property management business owners and property managers worldwide.

    Jo-Anne Oliveri

    A co-founder of LockedOn – a powerful, easy-to-use real estate CRM platform that makes listing and selling simple. With over 15 years in software development experience in the real estate industry, Iain has helped create software solutions that have enabled thousands of agents create lasting relationships with their customers.

    Iain French

    He is the Founder of the hugely successful Offer Management Platform, Market Buy, and a career real estate agent spanning 22 years. He has worked in all facets of real estate and has won many awards over the years for Innovation, Sales volume, and office performance. Dave is dedicated to improving the real estate industry and providing agents with the tools they need to survive and thrive in an ever-evolving business environment.

    Dave Stewart

    She is the founder of Rent Roll Starter and specialises in helping independent real estate agents to start and build their own Rent Rolls, using affordable (and sometimes free) marketing and growth strategies.

    Ellen Bathgate

    He is the Co-Founder and CEO of the Melbourne-based proptech start-up Rental Heroes. He is passionate about applying innovative digital solutions to help people connect better. Like many Australians, Ben and his co-founder Dom, have been both tenants and landlords. They founded Rental Heroes because they saw an opportunity to speed up issue resolution and automatically handle common tenant requests 24/7 (everything from a broken dishwasher a to pet requests!). Rental Heroes have launched their AI-chatbot “Alex” - who helps property managers by liaising directly with tenants to handle everyday requests and issues.

    Ben Burton

    With more than 15 years experience as a professional real estate photographer, Brad has a deep understanding of what it takes to showcase a home in its best light. After photographing homes all day and editing them all night, Brad decided to create, which has become the ultimate photo editing portal for everyone from professional photographers, real estate agents, to property managers.

    Brad Filliponi

    With extensive digital experience spanning over 30 years, He is a full-service mobile marketing business specialist and chatbot ninja. Mike helps empower small business owners and real estate agents to achieve marketing success on Facebook by generating leads through conversation.

    Mike has built the marketing platform and designed the Facebook strategy using old school systems so that Real Estate Agency owners can build the most effective marketing lists as well as own the data from advertising and marketing. Following Mike’s vendor paid 12-point strategy over 12 weeks will build a list of over 1,000 prospects segmented into Buyers and Sellers that teaches Facebook who should see your ads in the future.

    Mike Hillsdon

    Sarah has emerged as a highly sought after speaker and panelist on the intersection of artificial intelligence and human systems in real estate. Sarah is passionate about helping agents and organisations to understand this new technology, simply, so they can make confident and informed decisions about how to adapt to a future of work where human and digital resources collaborate.

    Sarah Bell

    Joel is the founder of Property TV and has worked with some of the most innovative companies in Australia, USA and Europe. He is the former CEO of Californian PropTech entity Transmit Data and former CIO for a Silicon Valley technology incubator, Joel has been at the forefront of property marketing and technology for the past 15 years. Joel is also the former CIO of the Australian Property Institute and former Head of Technology for real estate franchise group, Raine & Horne.

    Joel Leslie

    He is a mental skills & mindset coach, and founder of  Jet Xavier Consulting Agency. Jet Xavier has conducted over 4000 elite human performance coaching and training sessions with various real estate agents and major agencies across Australia and overseasHe is a pioneer in the Real Estate industry as his training and coaching techniques bring the latest neuroscience, positive psychology, and elite human performance models to agents and principals helping them to create success at every level.


    Jet Xavier

    He is the founder & CEO of Craig has spent the last 25 years at the forefront of technology, marketing, and business building in Australia and around the world. He has built and sold 2 technology companies to NYSE listed US companies.
    Having worked with Google, Amazon, Telstra as a technology provider to some of the largest Industry brands including REA, Corelogic, LJ Hooker, REIQ, and many others in the Real Estate industry.
    What separates him from most is a rare mix of technology innovation that can be applied to business growth and marketing strategies.


    Craig Deveson

    He is a dynamic and seasoned leader and expert in the world of both technology and property. For over 20 years, Josh has been using his expertise in strategy, product, technology, and marketing to make significant notable transformations in Fintech, PropTech, and the interplay of technology and humans. Josh now leads PropTech start-up company Little Hinges, a world leader in digitising space.


    Josh Callaghan

    He enjoys using construction principles to help businesses grow. He studied Civil Engineering and worked in construction for over a decade. Jarren founded Harvey PM Services to help business owners discover their foundations and turn their blueprints into reality. He is currently working with partners in Australia to shake up the property management world.


    Jarren Harvey

    He is the Chief Digital Strategist at Market Buy – Online Offer Management, he’s a Facebook Certified Professional and has spent the last 30 years working in tech, the last 10 specifically in prop tech. While John spends most of his time building out Market Buy’s digital strategy, he’s also responsible for Check My House Price and has generated over $1.6billion worth of commission leads for agents throughout Australia and New Zealand.


    John Hellaby

    Still want to know more about our services?