In any Real Estate Business, your Sales Enquiry Log is gold. It is a valuable resource that can help you identify potential sellers and buyers. However, not all enquiries are created equal. Some are more valuable than others. In this article, we will discuss how to flush out sellers from your sales enquiry and maximize your results.
“Out of your Sales Enquiry, 1 in 7 are sellers.”
Mark Dwyer, a Sales Trainer, taught me that out of your Sales Enquiry, 1 in 7 are sellers. At first, I thought this couldn’t be true, but after doing some research, I found that it was. This is a staggering statistic that highlights the importance of identifying potential sellers in your sales enquiry.
How Do You Flush Out Sellers From Your Sales Enquiry Without Having to Slog Away on the Phone?
The answer is simple: Facebook.
Step 1: Collate all your Sales Enquiry into a straightforward file where you have a column of all the phone numbers. Make sure there are no gaps and that it is in international format.
Step 2: Set up a Facebook Business Account. If you don’t have one already, head over to business.facebook.com and create one.
Step 3: Go to the audience section and create a new custom audience. Select the option to create an audience by customer file. Then, copy and paste your list of phone numbers. Facebook will match the phone numbers to the person’s Facebook profile.
Step 4: Create ads to target these people directly. As you know there are sellers in there, you need to work out a way to get them to engage. Writing engaging copy is an art form and takes years of practice to perfect.
By following these steps, you can flush out sellers from your sales enquiry without having to slog away on the phone. And remember, your Real Estate Virtual Assistant can complete this task and many more. It’s not what they can do; it’s what you can get them to do. If you’re not sure how to do it, find someone who does and train them.
In addition to using Facebook to flush out sellers, there are other ways to maximize your results from your sales enquiry. One way is to segment your enquiries based on their potential value. For example, you could create separate lists for potential sellers, buyers, landlords, and tenants. This will allow you to focus your efforts on the most valuable enquiries and increase your chances of success.
Follow Up With Your Enquiries Promptly and Consistently
This is another way to maximize your results. This means responding to enquiries within 24 hours and following up with them at regular intervals. By being responsive and persistent, you will increase your chances of converting enquiries into clients.
Have a Clear and Consistent Process for Managing Your Sales Enquiry
This means having a system in place for capturing, tracking, and following up with enquiries. This will help you stay organized and ensure that you don’t miss any opportunities.
In conclusion, your sales enquiry is a valuable resource that can help you identify potential sellers and buyers. By following the steps outlined in this article, you can flush out sellers and maximize your results. Remember to use Facebook, segment your enquiries, follow up promptly and consistently, and have a clear and consistent process for managing your sales enquiry. With the right strategy in place, you can increase your chances of success and grow your business.
It’s also important to note that while flushing out sellers is crucial, it’s not the only aspect of sales enquiry management. You should also focus on building relationships with all of your enquiries, whether they are potential sellers or buyers. This means providing valuable information and helping them through the property buying or selling process, even if they don’t end up listing or buying with you. Building trust and providing value will increase the chances of future business and also positive word-of-mouth marketing.
In addition, don’t overlook the importance of data analysis and tracking, it will help you identify patterns and trends in your sales enquiry, which will help you to better understand your target market and tailor your approach accordingly.
Overall, managing your sales enquiry is a critical aspect of any Real Estate Business, but with the right strategies in place, you can turn your enquiry into gold mines of new business opportunities.